This will finally allow Aldi to save time and money because the price modification can take place instantly, without having to send a staff member manually adapting prices. “The savings thus made can be reinvested in our low prices”provides, in a press release, Céline Rotthier, manager dirty, without however quantifying the gain.
River, a long, calm river from Aldi’s own brand
Beyond a real-time price adaptation, the maneuver will especially provide greater visibility of the different actions, with labels of four different colors: red for promotions or price reductions-well, it is precisely the same color as that used in best prices colruyt stores-or, again, yellow for products on which customers accumulate bonus points in the new loyalty program.
Aldi finally followed the movement by finally offering a loyalty program. Like Lidl, the discounter had long dismissed such an initiative.
But, here it is, Lidl had launched himself in the water 5 years ago already and had especially expanded, a few months ago, her loyalty program Lidl more by allowing to collect points to obtain additional discounts.
It was difficult for Aldi to stay forever. Admittedly, the discounter led many tests in some stores located in Flanders, but it was not until mid-July for a national implementation.
Aldi is launching a wave of price reductions
The loyalty program is activated via the application, as is also the case for Lidl Plus. No physical cards, therefore, as is the case with Colruyt, Delhaize, Carrefour or Cora, which allow their customers to opt for the solution of their choice.
At Aldi, you have to scan your QR code at each checkout to collect bonus points. It is already 500 points to win when registering for the program.
Strengthen
To accumulate points, the number of visits and the list of your purchases can quickly increase the counter. This is for example 500 bonus points if you make four visits during the month of August “without minimum purchase amount”, but as far as they are spread over time. It is still 200 bonus points for the purchase of minimum 5 euros in fruits and vegetables.
The points can then be exchanged for free products. This is for example 900 points for a free bottle of citrus lemonade with a value of 0.99 euros.
Charlotte La Carotte and Gaston Le Chicon: Aldi’s strategy to sell more vegetables at Christmas
What, hopes Aldi, increase the loyalty of its customers in a sector where consumers can easily change their sign according to promotions.
