For example,
Aldi launches its first digital:
Harvest points with each purchase to benefit from free discounts and products? Furthermore, This is a novelty, signed Aldi, which could appeal to the many customers of the brand. Meanwhile, At the end of the summer, its loyalty program will be available in all Belgian stores. However,
Good news for Aldi’s loyal customers: the Hard-Discount brand finally introduces a valid digital loyalty card in. Furthermore, all its Belgian stores. Similarly, From the end of July, Aldi Belgian customers will be able to Start combining points with each checkout. These points will give them the right to promotions or free products. Therefore, An expected program, while the majority of competing channels, such as Carrefour or Delhaize, already offer this type of system.
Progressive deployment – Aldi launches its first digital
“One of the questions most frequently asked by customers was: when can I aldi launches its first digital accumulate Aldi points? Nevertheless, », Confirms Isabel Henderick, Managing Director Marketing & Communication at Aldi Belgium. Moreover, After a test period in some 70 points of sale. Moreover, the brand therefore decided to definitively adopt the collection of points in its 440 stores.
« The deployment will be at the rate of 70 stores per week “Specifies the spokesperson Jason Sevestre. It will start next week in the land of Waes (region between Antwerp and Ghent). By the end of the summer. all customers should be able to save points in the store stores across the country.
What advantages for Belgian customers?
The promise of this new loyalty program? Allow customers to save even more savings, earn awards, all in a simple, digital and practical way. A strategy that is therefore based on 4 fundamental advantages:
- Additional savings. Customers accumulate points with each purchase, in addition to aldi launches its first digital the already low prices and weekly promotions. These points can be exchanged for reduction vouchers or free products.
- Simplicity of use. No new app to download. physical card to keep in its portfolio, the loyalty program will be integrated into the existing Aldi app. “You create your Aldi profile via our application and each purchase, you can accumulate points,” explains Isabel Henderick. “At the checkout, you scan the QR code of your profile and after payment, the points are automatically added. It’s that simple! »»
- Points bonus et challenges. Customers have the possibility of accumulating additional bonus points by taking on weekly challenges. For example: reaching a number of loyalty points, visiting a physical store several times, or buying specific products. All the challenges in progress and the conditions are clearly displayed in the app.
- Digital checkout. And to simplify the process even more. while making a gesture for the aldi launches its first digital planet, the brand has decided to launch a digital receipt. No more paper that we throw away. loses too easily, the digital receipt will be automatically added to the Aldi profile. Need to exchange a product? Customers will always have it at hand.
With this first digital loyalty card, Aldi catches up and meets the expectations of its customers. Good news for consumers who want to lighten their races budget without changing their habits.
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