Sydney Sweeney et ses jeans
After the controversy, the customers of American Eagle would be fewer numerous
Depending on specialized sites, signs are lower.
Sydney Sweeney is the headliner of the latest advertising campaign of American Eagle, which sparked a real uproar.
AP
The American Eagle brand crosses an area of turbulence. Since the launch at the end of July of its campaign as mediated as they are controversial “Sydney Sweeney Has Great Jeans ”, the brand experiences a drop in store attendance. This is at least what the specialized site reports «Retail Brew»which reports a fall of 9% over two consecutive weeks compared to 2024.
As a reminder, the advertising of the Patriotic Eagle brand plays on a double meaning between the words jeans and genes whose pronunciation is identical in English. What arouse lively controversy in the United States, but also beyond.
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Some voices have seen eugenic infections, in an American context set by the rise of discrimination, while others have denounced an excessive form of moral panic.
The controversy took a political turn, with the public support of Donald Trump and other conservative figures in favor of the brand. This support had increased the course of action American Eagle on the stock market.
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