Summary
What if almost nothing had become the best way to save? This is the promise – modest but formidably effective – of an application that conquers millions of users without making noise.
A name that circulates
👉 What Plum offers
Plum puts money aside automatically, according to your habits and your pace of life.
You activate your rules once, and the application takes care of the rest.
- Rounding of payments
- Automatic payment
- Pay day
- Progressive challenge
- Rainy days
✅ Strengths:
- No action required after the configuration
- App compatible with all French banks
- No need for a PLUM bank card to benefit from PLUM features
- Discreet application, easy to handle
- Savings available at any time, without withdrawal fees
- 100 % regulated in the European Union
In dinners, in WhatsApp wires with friends, or sometimes at the end of a Post LinkedIn, a question comes back: “Do you use Plum, you?”
The automatic savings application is attractive today Over 2.4 million usersmainly in Europe. However, it does not make a lot of noise. No rowdy TV campaign, few aggressive advertising push. An organic word of mouth, almost underground.
For what ? Maybe because those who use it … no longer think about it. And that is precisely all the interest.
A simple idea: save without thinking about it
Plum is based on a principle: we are bad to save voluntarily, but rather good to delegate what we want to avoid.
Upon registration, The user connects their bank account and chooses from several automation rules. Then the application takes care of the rest. No agenda, no reminders. Savings are done in the background.
Among the proposed methods:
- 💳 The automatic rounding : Each payment is rounded up to the higher euro, and the difference is spared.
- 📅 The weekly deposit : a fixed amount is taken every week, regularly.
- 🧠 Intelligent calculation : PLUM analyzes your expenses and puts aside what you can save without impacting your budget.
- 💼 Pay day : part of your salary is automatically transferred to your savings as soon as it falls.
- 📈 The 52 -week challenge : Start with 1 € the first week, then increase by € 1 each week up to € 52 (after one year -> € 1378 in savings with this challenge)
- 🌧️ The weather rule : The rainy days trigger automatic savings, for a gesture as original as it is useful.
- 🪙 Spare a penny per day : with this method, savers can accumulate up to € 667 after a year
All these options can be deactivated at any time. The user can adjust his strategy according to his financial mood of the moment, thanks to a baptized function “Moods”.
An algorithmic piggy bank
Plum presents himself as A form of financial assistant algorithmic, but which does not give advice. He simply applies the rules entrusted to him, and takes care not to unbalance the account.
To date, the promise seems to hold: to spare “without thinking about it”, to finance a trip, a real estate contribution or a security mattress.
Safety and regulation: displayed guarantees
On a market where neobancs and fintechs multiply, the question of fund safety is central.
Plum is regulated in the European Unionvia Cyprus, and relies on a partnership with Modulr Finance, an electronic currency approved by the Central Bank of the Netherlands. User funds are deposited on separate accounts, in accordance with legislation.
The application also insists on the Immediate availability of savings : The money remains accessible at any time, unlike a blocked placement.
Towards a complete financial management platform?
Savings are only the front door. Plum gradually extended its services : Fund yields (up to 2.59 % annual), investments in ETF and shares, cryptocurrencies for the most reckless … All with a very low entry ticket: 1 € is enough to start investing.
But the objective is not to encourage speculation. The idea remains faithful to the DNA of the application: automate. The user can define rules so that the money spared is then invested according to their risk profile.
A counter-footage to active finance
In a time marked by market volatility and constant optimization pressure, PLUM takes the opposite view of active finance.
Here, no flashing application, no minute graphic per minute. A silent, almost passive tool, which is aimed at those who want to move forward, without spending time.
“I forget it, but every month, I receive a notification: ‘You saved € 143.12 this month.’” Testifies Camille, 34, a user for a year. “I don’t even know how. And so much the better.”
The return of consistency
Plum is a backdrop: that of returning to the basics, after a decade of complex financial products. Automation as a means of restoring budgetary discipline that modern agendas make it difficult to maintain.
It is not a miracle, nor a revolution. But maybe just the right tool at the right time.
Plum Fintech CY LTD is a supplier regulated by the CBC and the EBA (Ref. N ° 115.1.2.40). The general conditions apply. Plum is not a bank. Certain intelligent savings rules are paid features and costs may therefore apply. You will need to regularly check that automation is suitable for your situation. Your capital is at risk when you invest. The value of investments can drop as well as go up.