Although vehicle imports in Canada have dropped to their lowest level in more than two years and demand for electric models have slowed heavily, sales of new vehicles increased by 4.3% in the country during the first half of 2025 compared to the same period in 2024, according to figures compiled by Automotive News Research & Data Center.
Excluding the Volkswagen group, Maserati and JLR (which have not yet published their results), then approximating the total of Ford (which only delivers annual figures), the firm arrives at 958,214 vehicles sold from January to June inclusive.
In the second quarter only, the increase was 6.4%.
With 157,671 units sold in the first six months, General Motors holds the largest part of the Canadian market, or 15.8%. Toyota has sold 124,181 vehicles so far this year.
Photo: Toyota
Stellantis’ tumble continues: its various brands (Dodge, Jeep, Chrysler, Ram, Fiat, Alfa Romeo) have collectively found 58,908 takers in this initial half of 2025, which represents a drop of 14% compared to the previous year.
$ 48,900 on average
In addition, the average transaction price of a new vehicle has continued to increase from month to month – and 25% since 2022 – to be $ 48,900 in June, tells us JD Power Canada, which notes, however, that automobile manufacturers did not hesitate to take out the big purchase discounts to attract consumers.
Photo: Ford
The decrease in interest rates in many has been beneficial. Besides, the rates that start with a zero are no longer rare at the moment. The average monthly payment for customers who choose to finance increased from $ 880 to $ 870 in one year (but the one for the rental increased from $ 788 to $ 790).
As JD Power Canada points out, a large number of Canadians have outstripped their acquisition knowing that the trade war triggered by the United States will inevitably have repercussions on vehicle prices, manufacturers cannot absorb everything. On this subject, the impact of customs counter-vaulses should be much more felt during the second half of 2025.