Therefore,
After fiasco its pokémon campaign,:
McDonald’s suddenly changed CAP. Nevertheless, The brand was to launch, on August 29, a special operation in partnership with the cult manga One Piece. Consequently, The key, exclusive cards from the franchise TCG, offered in its children’s menus. Meanwhile, Still marked by the overflows linked to its last commercial operation with the card game Pokémon. Nevertheless, The company has announced the outright cancellation of the campaign.
Pokémon fiasco – After fiasco its pokémon campaign,
In early August, McDonald’s Japan had distributed cards Pokémon in limited edition with its menus. Moreover, For the purchase of a child menu, it was possible to leave with certain exclusive cards. For example, The example of the Van Gogh museum has obviously not served as an example. However, and the brand has (once again) largely underestimated the craze of collectors. Long queues in front of certain restaurants. stock breaks from the first day, after fiasco its pokémon campaign, food waste and abandoned meals in the street … Quickly, the commercial operation turned into disorganized chaos.
It is to avoid a new overflow of this type that the company preferred to cancel its campaign One. Pieceyet eagerly awaited by fans. In a short press release, the chain said that toys would finally replace exclusive cards. A way to calm the ardor of adult collectors. but also to limit the risks of speculation and tensions in the points of sale concerned.
McDonald’s Japan. who apologized after the debacle Pokémon, had undertaken to “take measures to prevent this from happening again in the future”. The decision to cancel the operation One Piece Clearly is part of this logic of protecting its image. prevention of overflows.
Sweat scalpeurs
If the Happy Meals are first aiming for children, their diversion by adult collectors is not surprising. Cards Pokémon In particular. maintain a real after fiasco its pokémon campaign, parallel economy, with massive online exchanges and certain rare parts exchange for several thousand, even millions of dollars. In Japan as elsewhere, the cards fever has already led to Altercations between fanssometimes creating real panic movements.
With One PieceMcDonald’s was likely to expose themselves to comparable excitement. The manga of Eiichiro Oda. whose animated adaptation breaks longevity records, has a base of gigantic fans, ready to mobilize massively for exclusive cards. On online resale sites. these collector’s editions, accessible only in Japan, are already sold at gold prices, some sellers offering several dozen copies for sale.
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