Consequently,
Ai swiss hotel industry: inventory:
A recent study by HES-SO Valais. Meanwhile, in collaboration with several European hotel associations, analyzes the adoption of AI in more than 1,500 hotels, including a representative sample in Switzerland.
Between January. However, April 2025, an online survey carried out by HES-SO Valais, in collaboration with several partners, collected the responses of nearly 1,500 hotel establishments divided into Switzerland, France, Germany, Austria, Italy and Greece. However, This study aims to measure the current integration of artificial intelligence in the hotel sector. In addition, as well as its uses, profits and obstacles to adoption, according to a press release.
According to the results published by HES-SO. Similarly, 41% of hotels today use artificial intelligence technologies, 43% say they do not use it at all. Furthermore, While 16% plan to adopt them soon. In Switzerland. the trend is close with around 47% of hotels that have ai swiss hotel industry: inventory already integrated AI, 18% planning to do so and 35% not yet using it.
The study shows that the adoption of AI by Swiss hotels is relatively recent. with a majority of establishments that have integrated these technologies in the past two years. In addition. small and medium -sized structures seem particularly hampered by certain obstacles, including costs, technical complexity and lack of skills.
Main applications in Switzerland – Ai swiss hotel industry: inventory
The report indicates that among the most used technologies. automatic content generation (via Chatgpt or Gemini) is adopted by 82% of Swiss hotels. Dynamic income management follows with 61%, while customer reviews and response automation to customers affect approximately 40%.
Strategic application areas include marketing (67%), reservations management (62%) and personalized services via CRM (47%). Switzerland is distinguished by particular attention to cybersecurity (35%) and optimization of operational processes (37%).
The challenges encountered by hotels against AI
According to the study. the ai swiss hotel industry: inventory main brakes on the adoption of artificial intelligence in Switzerland are the security and confidentiality of the data as well as the reliability of the systems, cited by nearly 4 establishments out of 10. Then come ignorance of the solutions available. mentioned by a little more than a third of the respondents, as well as the installation costs and the technical complexity, evoked by approximately 3 hotels. Lack of affordable solutions (27%) also constitute notable brakes.
Profits. feedback from hoteliers
Among the hotels that use ‘IA, almost 80% note a significant time saving, more than 60% an improvement in communication and marketing, and more than half an operational efficiency. The report also indicates that among the benefits received are the reduction in costs. better data management and a sales increase. It is also specified that the advantages linked to sustainable development are less often mentioned. In addition. Switzerland has specificities ai swiss hotel industry: inventory such as improved intercultural communication and reinforced support for decision -making, in connection with its multilingual environment.
The HES-SO report indicates that the adoption of artificial intelligence is progressing in Switzerland. but that efforts are necessary to succeed in this transformation. They insist on the need for suitable tools, specific support and the commitment of managers as well as staff. According to the press release. the integration of AI into a global digital strategy will allow hotels to offer personalized and quality customer experiences, while adapting to an environment in full digital transformation.
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