Audi, a branch of Audi specially dedicated to the Chinese market, has just opened the presale of its first model. The E5 Sportback has just come into production. This electric sedan attacks at Canon prices, below 30,000 euros.
A few months ago, Audi operated on a strategic turn to try to relaunch in China. While fulfilling understanding for enthusiasts who assiduously follow automotive news. Indeed, Audi has created the Audi brand. Everything lies in capital letters, as well as in the visual identity of models. Unlike the Audi models, those signed Audi display the name of the brand written in all letters, not the rings. The new brand has just launched the production of its first car, the E5 Sportback.
The first Audi model is almost there
A few months ago, we discovered both the new Audi brand, as well as its first model. Halfway between a sedan and a hunting station wagon, it has just entered production, in China.
Called E5 Sportback, this new car therefore inaugurates Audi’s stylistic line. It is clearly distinguished from the models produced by the brand with the rings, in Europe. The lines are more square, with Masked optics between the shield and the hood, at the front. The curved wings accentuate the impression of robustness, in profile. At the back, The tilted telescope is surmounted by a spout. The light signature frames the lower part of the tailgate. On board, the layout is again very different from the Audi that we know. We find a large curved digital slab, While the rest of the dashboard is very refined.
In total, the catalog revolves around four engines, going from 299 to 787 horsepower. Audi offers 76 and 100 kWh batteries. Autonomy can then reach 770 kilometers.
The interior differ widely from European Audi.
E5 Sportback: She has something to make Europeans jealous
In addition to its flattering look and its interesting technical sheet, the Audi E5 Sportback has another asset in its sleeve: its price. It is displayed from 235,900 yuan. If such an amount may seem high, this does not actually represent “What” Around 29,500 euros. Or the price of a entry -level Volkswagen Golf, about things! Better yet, the high -end E5 Sportback peaks at 319,900 yuan, that is Barely over 40,000 euros.
The Audi E5 Sportback has just come into production in a new factory, managed by Volkswagen and the Saic group, in Shanghai. The site employs around 700 people. The first deliveries will arrive next month. The brand has already planned to expand the range with two future models. They too will be produced in this factory.
Audi is therefore officially on the rails. As a reminder, The mission of this entity is to resume market share in China, while Audi had seen its sales tweaking in recent years.