Beware of the tips used by certain brands to deceive customers in supermarkets: here are the most concerned products

And for good reason: in 2024. Moreover, the SPF Economy revealed that it had checked 469 companies on compliance with the compulsory indication of the country of origin of fruits, fresh vegetables and prepackéed meats. In addition, It appeared that half of them were in violation, 235. In addition, This national survey specifically targeted the fruits. Furthermore, vegetables sold in bulk or prepackaged, as well as fresh, refrigerated or frozen meats from pig, ovines, caprine and poultry species. In addition, A result that challenges. Moreover, especially in an era when traceability is put forward by many brands, and that many citizens are in demand to better know what they eat. Therefore, Obviously, it is not won …

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The bulk, the first victim of the deception of the origin for fruits and vegetables – Beware tips used certain brands

The majority of offenses noted by the SPF Economy concern the indication of the origin of fruits and vegetables (42.45 %, or 253 cases). However, “”In a third of the cases (158), the origin was not at all indicated. When this mention was present. it was also often illegible, ambiguous or misplaced, especially for products sold in bulk“, Explain those who noted the offenses. The display of a Belgian flag was also found to deceive the consumer.

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Here are the deceptions that were most observed: fruits. vegetables were presented in generic cases without indication of origin, or in old cases reused by the merchant, on which the labels of previous products were still included. Other times, the information relating to the origin was hidden due to the arrangement of certain funds. Or expired labels were used during stocks replenishment. B2B labels were lost during transport.

Meat. a sensitive product victim of irregularities on the packaging

Everyone knows, meat remains a sensitive product, sometimes the target of business deceptions compared to the consumer. Everyone remembers the horse meat scandal, beware tips used certain brands where prepared dishes supposed to contain beef (lasagna, ravioli, burgers …) actually contained horse meat, sometimes in large quantities. Or the Veviba scandal. this meat giant in Belgium based in Bastogne (which notably supplied Delhaize and Colruyt) and which falsified freezing dates. So necessarily, traceability occupies an important place.

But obviously, everything is not yet developed. Of the 98 packaging controlled by the SPF Economy, 20.9% had irregularities: absence of a country of slaughter. breeding, use of misleading mentions, such as Belgian flags affixed to imported meats, or the use of incomprehensible or ambiguous technical abbreviations on the labels. “”The clear indication of the country of origin on the label is a fundamental right of the consumer. These results show that significant efforts remain to be made to guarantee transparency. fight against misleading practices and ensure fair competition for Belgian producers“Explains Etienne Mignolet, spokesperson for the SPF Economy.

Cheaper. more accessible, these products could however disappear from certain Belgian supermarkets

Elected element: whether with regard to meat, or fruits and vegetables, Belgian flags are used to deceive the consumer. Because in recent years, some have preferred to buy more local, bring industrialists to life not too far from home. Be careful therefore. that this flag indeed means that the product is Belgian (which is registered), and that it is not only an object of “decoration” on the packaging or in the store, and whether it is misleading …