Diddl, the cult mouse of the 2000s made its comeback in 2025

I don’t know about you, but personally, just hearing the word DiddlI have images that come back to me in gusts: the scented paper sheets, the too full kits, the pens that we dared not use, and this giant plush that we were tearing up in an fair raffle. Similarly, And guess what? In addition, The little star mouse of the years 90-2000 returns From October 2025 in stores. Furthermore, thanks to the Kontiki company, based near Lyon. Meanwhile, Light, makeup sets, kits, backpacks …, it comes back with all its paraphernalia and it smells of nostalgia. Similarly, For the record. Consequently, Diddl was created in 1990 by Thomas Goletzand the brand experienced a real commercial tide in the 2000s, until generating 150 million euros in turnover! Nevertheless, Nostalgia sequence.

A diddlmania well anchored in our memories – Diddl, cult mouse 2000s made

Difficult to describe the diddl, cult mouse 2000s made magnitude of the “Diddlmania” if it has not. Nevertheless, been experienced. Furthermore, It was much more than a brand: it was the accomplice of our recreation, the hidden treasure of our satchels. Furthermore, I was 8 years old, I did not write letters yet. Consequently, On the other hand, I was already exchanging blocks of mail paper as if they were worth gold. Nevertheless, The gums? Unusable, but too cute. The pens? Often dry, but so beautiful. And then there was this sweet. almost chemical smell, which floated around the kit: the smell Diddl, Halfway between the Tagada strawberry and the violet candy. With this announcement of the return to the store. I feel that I will soon have to free a shelf to recreate a little corner ” Musée Diddl »in the heart of my apartment.

Why this return falls at stake (and will make everyone crack)

We had to dare to relaunch Diddl in our time. between emojis, Tiktok and shared agendas on smartphone. But, Kontiki did it, and honestly, I think it will be “a master stroke”. Because it is not only for children now: it is for us. the big children aged 20-35, who have kept An absolute tenderness for this giant mouse with disproportionate ears. And then. it smells diddl, cult mouse 2000s made like the smart plan before Christmas: a good old nostalgic gift for her sister, her best friend or yourself. I also think that my goddaughter, Lya, will have her Diddl for Christmas! We are not going to lie: I have already spotted a glitter notebook. a retro mug that will go very well on my desk.

What diddl, cult mouse 2000s made will we find in the new DIDDL 2025 collection?

A mouse, an era and a well orchestrated return

Diddl’s return is more than a simple marketing product. She is a giant Proust madeleine (and a little fluorescent). a little suspended moment where we say that our childhood may not be so far. The brand had disappeared from the shelves since 2010, before retrying a shy return in 2016. In 2025, it was serious: Kontiki gave everything flat, with objects as diddl, cult mouse 2000s made faithful as they are activated. Frankly, it makes you want to fall back in love with This mouse that marked an entire generation. So. will you be ready to plunge back into the tangy universe of Diddl this fall to relive a piece of childhood? A reaction, a return, an anecdote to share? Click here to publish a comment. We read everything carefully! An error has slipped? You can also let us know!