Fewer American travelers and more Canadians in Montreal this summer

More Quebec and Canadian tourists spent time in Montreal in June and July. And, as it was feared, the American market fell into the metropolis. All, for a stable mid-season, satisfactory in the eyes of tourism Montreal.

On the Canadian market, the Atlantic provinces stand out with a 15 % increase in tourists compared to the same period last year, according to the organization.

Tourists from other regions of Quebec have experienced a 5 %upturn, while The American market recorded a slight decline of 7 %, in accordance with early trends in spring.

In interview with A whole morningon the air by first, Yves Lalumière, Chairman and Chief Executive Officer of Tourism Montreal, evokes a very good performance Given the current economic and political context in the United States.

According to the CEO, these figures are part of the 2024, The best year.

Tourisme Montréal underlines the role of major events and festivals that make the metropolis a particularly attractive destination.

The organization quotes, among other Osheaga, which has known One of its best editions in 18 years, with 60 % of participants from outside Quebec. The International Jazz Festival has set a new record, welcoming more than 700,000 festival -goers. As for the Formula 1 Grand Prix of Canada and the National Bank Omnium, they also recorded increases marked with attendance, thus consolidating the place of large -scale sporting events in the summer calendar.

Mr. Lalumière also insists on the character and personality of Montreal.

We want to free up pleasure, we want the gourmet. It remains one of the most beautiful playgrounds in North America and the world too.

Summer is not yet over and Yves Lalumière says he is optimistic for September and October. These are a big business month. Montreal will host international conferences and major sporting events by the end of autumn.

The tourist accommodation sector is another factor that explains the optimism of tourism Montreal.

The hotel inventory increased by almost 5 %, with an average occupancy rate at 73 %. The prospects remain optimistic for the end of the summer, with an early increase in demand of 3.5 % for the months of August and September.

Fewer American tourists in Canada

Statistics Canada revealed on Monday that the number of trips to Canada made by Americans aboard an automobile (1.8 million) in July flexed 7.4 % compared to the same period in 2024. This is the sixth consecutive monthly decline observed from year to yearsaid the federal agency.

The number of return trips of the United States made by Canadian residents aboard an automobile established 1.7 million in July, falling 36.9 % compared to the same period in 2024.

This decline is similar to the data unveiled by Statistics Canada in May (-38.1 %) and April (-35.2 %)

In July 2025, the number of return trips from abroad by air made by Canadian residents stood at 1.4 million, down 5.3 % compared to the same month a year earlier.

While the number of return trips of Canadian residents from overseas countries increased by 5.9 % compared to July 2024 to reach 1.0 million in July 2025, the number of return trips of the United States by air made by Canadian residents slipped by 25.8 % to be located at 383,700.