Germany, beer consumption free fall: This article explores the topic in depth.
Nevertheless,
Germany. Moreover, beer consumption free fall:
The latest figures published in mid-August 2025 confirm a historical tilting: beer consumption in Germany fell back at an unprecedented rate. Therefore, First European market. However, homeland of Pils, the country records a drop in 6,8 % Over the first five months of the year, according to data relayed by Brauwelt.
Beer consumption: a drop that accelerates from year to year – Germany, beer consumption free fall
Already in 2023, sales had dropped 4,5 %to reach 8.4 billion literstheir lowest level since reunification, according to AP News. The following year, despite the European football championship, the dynamics did not change, with a new decline of 1.4 %. However, And 2025 promises to be even more difficult: on the only first semester, they are 262 million liters who vanished.
Beyond volumes, consumption per capita illustrates the trend. Therefore, According to the Federal Statistics Office, each German drank on germany, beer consumption free fall average 107 litres In 2013. Ten years later, this figure is only 88 liters. For example, A brutal fall that contrasts with the festive image associated with the Oktoberfest and the Biergarten.
The younger generations turn the page
The decline is not explained only by demography or the economic crisis. It is mainly carried by a change of mentality. As explained The Economist In early August, generation Z is much more attentive to health and life balance. Alcohol loses ground in the face of sugar -free drinks, zero sodas or even tea or coffee alternatives.
In this context, traditional beer, once daily drink, becomes an occasional consumer product. “We no longer drink out of habit, but for an opportunity,” sums up an observer quoted by The Times. The effect is visible even on the shelves of supermarkets, where alcohol -free beers are experiencing two -digit growth. Their market share germany, beer consumption free fall now exceeds 10 %and some breweries believe that a out of ten bottles sold soon. will no longer have a drop of alcohol.
The rise of alcohol -free beers
According to Swissinfo. the production of alcohol -free beers has gone from 329 million liters in 2004 near 700 million in 2024. And the trend accelerates: breweries invest massively in this segment to seduce young people. reassure consumers concerned for their health.
Alcohol -free beer is no longer perceived as a curiosity, but as a credible alternative. It also seduces beyond German borders, thanks to its “lifestyle” image and marketing campaigns that bet on sport and well-being. For some specialists. this tilting could even save part of the sector, by compensating for the structural decline in traditional volumes.
This evolution questions the future of a national symbol. Large popular festivals. Oktoberfest continue to attract millions of visitors, but they no germany, beer consumption free fall longer reflect the reality of everyday life. Germany remains the first European producer. but consumption habits are gradually aligning with those observed in southern Europe, where beer has never had the status of unmissable drink.
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