I met the CEO of Hinge and we discussed Love, AI and Tech

Classified ads, matrimonial agencies … Therefore, We have always needed a little help to find love. Therefore, Although they are more popular. Nevertheless, overshadowing evening meetings or in bars according to various studies, and that they have cheerfully jostled our love imagination, the meeting applications did not kill love. Therefore, As the sociologist Marie Bergström explains. Similarly, they rather challenge love as we imagine and change the cogs of love in practice. Furthermore, Because our conception of love and dating applications are found on The idea that someone somewhere is made for us. However, Whether it is about our soul mate or relentless compatibility.

Over the past 20 years, meeting applications have taken up more and more space in our daily lives. Consequently, Meeting your partner on a dedicated application is no longer a shame, as was the case not so long ago. i met ceo hinge we For example, Today in France, 1 in 5 couple met online on a specific platform. Therefore, But after a breathtaking boom following the Pandemic of Covid-19. Nevertheless, the repeated confinements, we are witnessing a shortness of breath.

Their income is tumbled, their users ghostent … Similarly, The meeting apps are in an impasse and are summoned to reinvent themselves and innovate to survive. Nevertheless, Last year. In addition, the market valuation of the dating giant as a match group, holder of Meetic, Tinder, Hinge and Okcupid, was “only” $ 8 billion against $ 50 billion in 2021. Meanwhile, In competition, it is the same catchphrase. Furthermore, So that the Bumble group has decided to put an end to its romance with Fruitz. Therefore, the tricolor meeting application targeting generation Z. Similarly, Singlers are victims of the dating app fatiguetired of superficial conversations and a blatant lack of authentic connection.

In i met ceo hinge we this complicated context, a meeting application manages to get out of the game: Hinge. While its competitors fight to keep their users, the meeting app “designed to be deleted” swimming against the tide. It is n ° 1 in France and displays a 40% increase in its users in 2024. During its presence in Vivatech a few weeks ago. we had the pleasure of meeting Justin McLeod, the CEO of Hinge, to speak of love and dating in the era of artificial intelligence.

I met ceo hinge we

Confidence as Business Model

When we talk to him about dating app tired. Justin McLeod is aware of it. It is for this reason that he rebooted Hinge in 2016. that he is trying, with his teams, to fight against this growing weariness. Today. the lonely hearts criticize the dating apps for maintaining them “online”, for being based on the frustration of not i met ceo hinge we finding a shoe in your foot, of pushing for purchase to maximize the chances of developing a significant connection from an infinite ocean of profiles and frivolous conversations.

With his slogan “designed to be removed”, Hinge promises them not to stay (too) long in their lives. While this mission may seem in contradiction with the obvious need for profitability. Justin McLeod’s meeting app seems to have found the recipe. By holding this promise, by allowing notable encounters and deeper connections, theusers take care of advertising Hinge. They talk to friends who touch a word to their friends. who themselves, pass the words from friends of friends of their friends. Word of mouth, there is nothing more effective.

Unlike streaming applications, Hinge does not need to keep its users, she still has to convince people. While users acclaim its effectiveness, singles will be more inclined to download Hinge rather than another i met ceo hinge we application. They will even be ready to get their hands on the wallet more easily. Simply because they have confidence in the application, which is rare in a sector losing credibility.

Hinge’s business model may seem counter-intuitive. Promising users an ephemeral application of the application does not seem compatible with profitability and profit. However, it is precisely this promise held that is the strength of Hinge. The figures speak for themselves. Where competitors are backing up, Justin McLeod’s meeting application is gaining ground.

Read also – I tested the Hinge meeting app, and I found love as promised

I met ceo hinge we

Technology at the service of love

If Hinge is also effective, it is thanks to the amount of data provided by users. The algorithm is good. but that is above all what singles want to share that allow the meeting i met ceo hinge we application to offer better targeted and more relevant profiles. While artificial intelligence is taking up more and more space, Hinge intends to take advantage of it. But there is no question of leaving the reins to technology. Nor to a magic algorithm. The meeting application does not predict love, it will create the right conditions to emerge.

As Justin McLeod explains, Hinge is there to support users in their quest for meetings. Write a biography. choose the photos that highlight and that best reflect personality, send a first impactful message, offer a date and leave the application … These are all barriers for many users. It is in this sense that Hinge relies on artificial intelligence. The idea is to offer a kind of coach to lords. by giving them boost rather than doing everything in their place.

Thus. the meeting application “designed to be deleted” improves a little more i met ceo hinge we every day to be able to bring its users to the nicest as quickly as possible: the meeting. The rest belongs to them. It is up to users to experiment, build their relationship and make love grow.

With Hinge, Justin McLeod does not necessarily promise its users to find love with Grand A. Besides, some users reinstall the meeting app after a break. Nevertheless, the CEO of Hinge guarantees to train links and connections far from superficial. For life, or for a more limited time … This remains in everyone’s hands. Users of the meeting app being quite young. they have the opportunity to explore what they are looking for in terms of relationships in the best conditions with Hinge. He recalls that love is a trip. It is often rough, but it is deeply human.

Despite the boom in artificial intelligence, Hinge does not forget the principal: Human. i met ceo hinge we At a time when meeting applications are doing their best to win back the hearts of users. Hinge understood what they need and demonstrates that there is nothing better than confidence and sincerity to create authentic connections. It is clear that the bet is successful. Hinge establishing himself as a rare exception in a market loss of users, income and meaning.

As a bonus, discover our Express Interview by Justin McLeod, the CEO of Hinge right here:

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