The integration of products in Indefensible did not go unnoticed during the third season.
Initially, it was less organic and viewers quickly noted that the stars of the legal daily had, in their scenes, products well -evident associated with companies like Albi Le Géant, Café Dépôt, Genacol or Salvatoré.
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At a time when advertisers, even well from home, including our governments, are increasingly turning to American platforms to join consumers, what other choice does industry have to finance our TV and our fictions?
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“We need to integrate products into our series because it is the future of TV that depends on it. It takes us new partners who can fill the lack of advertising revenue. And this is the new way of integrating advertising, “the main author and the main author told the QMI agency showrunner d’IndefensibleIzabel Chevrier.
She recognizes that at the start, in the episodes broadcast last fall, “it was not very well done, it was clumsy”.
“Even me, I was not happy, but we did not have a budget for a studio day to practice joining products, see how we do that. After that, it became very organic, it is done well and it is much more subtle, but we had to learn it. ”
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Izabel Chevrier claims that we do not take offense at product investments in the American series, however numerous, on the other hand we are cautious when it concerns our TV, which however suffers from a financial crisis.
“People who are against it are often because they don’t know that and they are not aware of the great difficulties that our industry is going through today. It is not in bad faith that they do it, I believe, I think it is for lack of knowledge and understanding, that’s all. ”
According to Izabel Chevrier, “you had to learn” to integrate the products by using various technical elements, playing with lenses, homes and depths of field.