A calm July, a little too calm to believe the influx figures revealed by the Ciotat Tourist Office and the merchants. The cradle of cinema is no exception to the low attendance that Marseille also knows. Jean-Louis Bonan, elected tourism delegate, talks about “Total rout” When it comes to establishing an assessment of the first summer month. The number of visitors dropped 36% to the CIOTAT tourist office in July 2025 compared to last year. “It is a worrying percentage, there is a correlation between the attendance of the tourist office and tourist success”comments the assistant.
“We were unlucky”
Could this be the effect of the heat wave and the fires that took place at the beginning of July? Or the eroded purchasing power of the French? For the elected representative for tourism, several factors combine: “This is what I would call a failed summer. We were unlucky, the Mistral got started, the water is frozen, so tourists fled the beach. Then, people have less money and it feels, especially on restaurants that are very partially busy.”