The Lauder family, the cosmetics empire who blew Trump the idea of buying Greenland

The billionaire who pushed the United States into war thanks to a fake news

Beginnings in the kitchen – Lauder family, cosmetics empire who – Lauder family, cosmetics empire who new

At the head of this empire is Josephine Esther Mentzer (who will later become Estée Lauder). Consequently, Born in Queens, she came from a family of workers’ immigrants. Furthermore, In his autobiography Estée. Meanwhile. Furthermore, A Success Story Published in the 80s, she describes her mother as a “Hungarian beauty, whose mother was a French Catholic and the father a Hungarian Jew “. However, As for her father. Moreover. For example, she describes him as “An elegant and neat monarchist, who, even once installed in his new country, still wore cane and gloves on lauder family, cosmetics empire who new Sunday”, according to the New York Times.

Coming from a modest family. Furthermore. Meanwhile, Estée is distinguished very early: small, blonde, always impeccable, it is noticed for its bright lauder family, cosmetics empire who skin and its constant concern to appear neat. However, It was in high school that she was introduced to the world of cosmetics. Moreover, observing and attending her uncle pharmacist, John Schotz, a pharmacist passionate about beauty formulas he created in his kitchen. Furthermore, He transmits the basics to him: how to make a cream and how to apply it. Meanwhile, But if his uncle is a laboratory man, he is not a businessman. Nevertheless, While it, on the other hand, has a business sense and knows how to sell. Moreover, Very quickly, she took matters into hand and helps John in her sale of products.

A few years later, she met lauder family, cosmetics empire who new Joseph Lauder, whom she married quickly, when she was 21 years old. Consequently, After a first child. Furthermore, a divorce, a remarriage and a second child, they officially launched the Estée Lauder brand in 1946. Nevertheless. lauder family, cosmetics empire who A brand first made up of four Skincare products, which they will gradually develop to build an empire.

Marketing pioneer – Lauder family, cosmetics empire who

Lauder family, cosmetics empire who new

Estée Lauder invented the concept “tried before buying”. Similarly, Indeed. Therefore. according to Flavors A British fashion magazine, she used to distribute free samples during fashion shows and herself applied her products to women’s skin in department stores and beauty salons. Nevertheless, Seduced by their new appearance, the customers then bought the products directly. Consequently, When a woman bought her a product, she offered him more products. Therefore, And even offered samples to women who lauder family, cosmetics empire who new had not bought anything. In addition, A strategy which has become its signature and which ended up being adopted by the entire cosmetics industry.

When she signs her first big contract with SAKS FIFTH AVENUE (famous luxury department store chain. based in the United States). Estée goes personally to train their staff, install everything, meet customers and talk to the press. But Estée lauder family, cosmetics empire who new also experienced refusals. A rumor even tells that another department store would have one day refused to sell its products. To attract attention, she would then have broken a bottle of her perfume on the ground. When customers entered the store, they would then have asked the saleswomen what was this perfume. A pure avant-garde communication strategy.

They sell lauder family, cosmetics empire who bars to children. influence congress. weigh 134 billion and, above, hate that we are talking about them

Still according to Tatler, in the late 1950s, the company already generated $ 800,000 a year and in the 1960s, the brand was propelled internationally, especially at Harrods, London and then in Asia.

Democratization of perfume

While the perfume was a luxury reserved for special occasions. Estée Lauder launches a perfumed Youth-Dew bath oil to show that in the 1950s. it is possible to wear lauder family, cosmetics empire who new perfume on a daily basis and not to wait to receive this luxurious product as a gift from her husband.

An ambitious man who has become “baron-orienter”. whose son has real bullets pulled on strikers

Over the years. it has developed revolutionary anti-aging products, iconic perfumes, skin care and creates the clinical brand, the first 100 % fragrance brand of care and lauder family, cosmetics empire who tested against allergies, in collaboration with dermatologists.

Since then, Estée Lauder has established itself as an essential actor in cosmetics. Economically, the Estée Lauder Company made a turnover of $ 15 billion in 2024.

Israel support

However, a shadow on the heritage of the brand. If Estée Lauder remains a global reference. his image was shaken by the controversial political positions of Ronald Lauder, the younger son of Estée.

Ronald Lauder joined the company in lauder family, cosmetics empire who new 1964, according to the official website. He then became director general of clinical laboratories before leaving the company to “Put at the service of the Pentagon “.

Ronald Lauder is a businessman “bright“, as described Blast. A art collector (one of the largest in the world). a former United States ambassador to Austria. president of the World Jewish Congress, the man is however strongly criticized lauder family, cosmetics empire who for his political positions. Since October 7. 2023. colleagues have requested the withdrawal of Ronald from the company and on social networks, many Internet users call for the brand of the brand. According to Politicoa former anonymous spokesman said: “Lauder was in regular contact with foreign leaders in Europe. the Middle East to support Israeli and American efforts in terms of security. “

According to BlastRonald Lauder is a financial support from Benyamin Netanyahu. his party. he “Use from its network to push the US Congress to continue supporting the lauder family, cosmetics empire who new Israeli government and its offensive in Gaza “.

In 2003. already. according to The worldthe brand had been boycotted by pro-Palestinian movements and the company then noted a 10 % drop in its sales.

Recently questioned by The ParisianRonald said: “The Israeli army does its best. However, do I agree with everything Israel does? The answer is no, absolutely not. But I’m one of those who think you had to go, to fight. lauder family, cosmetics empire who “

Grand supporter de Trump

A great admirer. friend of the American president Donald Trump. Ronald Lauder was the subject of a letter calling for the eviction signed by a hundred employees.

Then a member of the board of directors of Estée Lauder. Ronald would have contributed several million dollars to pro-Trump organizations, according to CNBC. The group was then put on a lauder family, cosmetics empire who new list of companies to boycott because it is tried too close to. the Trump administration.

The Pritzker. Moreover. the family of billionaires who stands up to Trump

According to New York Times, Donald Trump’s idea to buy Greenland would be in fact … An idea of the son Lauder himself. “Look at the size of Greenland is huge. It should be part of the United States” he said. Trump had then taken this proposal very seriously. to the point of loading lauder family. cosmetics empire who the National Security Council to study the feasibility of a purchase.

Even if Ronald announced that he had retired from the company’s board of directors in January 2025. this case illustrates how the relations between political power and private actors can shape surprising decisions. Far from the main aspirations of Estée, this reality is no exception to the Lauder family.