Lille. This decorative brand and house that is a hit in France arrives at the Lillenium shopping center

A new opening is always an event for a shopping center. And that is all the more so when the brand that sets up is eagerly awaited by customers. With its positioning of discountermixing low prices and constantly renewed offer, the Business market immediately found his audience to Lilleniumthe centre commercial of Little-Sud. Since its inauguration on Saturday August 2, 2025, the storewhich offers decor and Home accessoriesis not full.

Right next to action

The 619 m² store has perfectly found its place in the shopping center: on the first floor, in place of the Naumy clothing store and right next to action. “We have seen that customers were doing the two stores,” said Sabine Gavin-Plagne, director of Lillenium.

With this location, the shopping center is delighted to be able to expand its home offer and offer “even more decorative products and accessories for the house”. If success is there, it is even possible to see the Lille shopping center settle other concepts of this type.

A variety of products at discount prices

The concept proposed by the business market has something to seduce. “Our strength lies in the variety of decoration products, home and person equipment, all at discount prices,” explains Issam Salem, manager of the point of sale. “We are keen to offer a diversified and complementary offer, in perfect harmony with the dynamics of the center. »»

The store offers “very low prices” all year round on items as varied as the gift, decoration, table art, festive, painting, DIY and household products. “The 15,000 references of permanent products, destocking items, or seasonal ranges, are all opportunities to seize all year round,” explains the brand.

A family business

“This is the first time that the brand has moved to a shopping center,” said the director of Lillenium. However, its history is not very recent. The Central of the Affairs Market called L3F (the 3 brothers) was created on October 5, 2004 in Corcelles-les-Monts (Côte-d’Or) by Nahel, Sylvain and Wahel Jaghlit.

With the experience transmitted by their father Mouaz Jaghlit, who opened his first bazaar store in 1980, they followed the paternal example by operating 34 own stores.

“The latter constitute the foundation of know-how in terms of purchase, merchandising, sales techniques, and profitable management,” says the brand.

Seduced by the concept, trading friends follow them in the adventure. Faced with the success of the formula, the three brothers decide to share their experience with new partners through the franchise. Success is there: in 2025, the network has more than 350 stores throughout France.

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