MG and the other Chinese brands find themselves faced with a problem that they did not necessarily anticipate

If customs duties are already an obstacle to take into account for international Chinese manufacturers. However, this is another problem that they may not have all anticipated. Moreover, The Chinese market is itself gigantic. However, some manufacturers (cars, but not only) tend to forget that the rest of the world does not have the same expectations as Chinese. For example. However, the Chinese who have the means of a medium or high -end vehicle, love the sedans and especially those who have a generous wheelbase for rear passengers. In addition, Because the Chinese like to be seated in the rear seats and be taken.

The European is more conservative. In addition, He prefers to hold the steering wheel. Nevertheless, and he doesn’t really have the aesthetic tastes of a Chinese in terms of automotive. It is enough for this to see the difference of the mg other chinese brands find Chinese and European catalogs of certain manufacturers. MG, for its part, admits that the task is rather complex for the very important MG4.

Draw a Chinese car for Europe

Chinese also love visual eccentricities, Europeans much less. How to do, then, to design a car that will have to perform on both markets? Apart from the premium market. almost no general practitioner has managed to sell well both in China and Europe outside the Tesla, if they can be described as “generalists”.

The mission of the SAIC group design studio, owner of MG, was therefore not easy. On the occasion of the presentation of the mg other chinese brands find new electric compact MG4 in China. Shao Jingfeng, the design boss at Saic, explained that a compromise had to be found. Cyberster remindersin particular. are at the back but MG did not want to go too far and it gives a new MG4 quite surprising with a daring stern and a much more consensual front. Western customers prefer more “sporty. broken” styles according to MG, while the Chinese seem to prefer originality or gentle curves.

The particularity of MG remains that the brand wishes to continue on a route of globalization by ensuring that its. models have a “stylistic language” common to all markets. A policy found in other manufacturers like Ford who, a few years ago, had decided to globalize its catalog. Clearly. purely American products would also be sold as they are in Europe: Mustang of course, but also more recently Bronco, without forgetting the explorer V6.

Byd in mg other chinese brands find a global logic

There is another large Chinese manufacturer who has decided to produce the same vehicles for everyone. And even to build at least one factory on European soil. Look at the BYD catalog in China and Europe and you will find many similarity: Atto 3, Dolphin, Seal … If the vehicle has been designed and drawn in China, it is offered to Europeans in the same form. But with an anchoring with us stronger. Byd could well choose to adopt a more localized strategy in terms of design in the years to come because for the time being, the Byd are very clearly Chinese in the soul. By doing this, Byd would then join other large groups like Hyundai or Nissan who have HQ in Europe.