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Only region france which united:
While Donald Trump. Meanwhile, Ursula von der Leyen agreed on 15% customs duties, more than 1,000 kilometers away, in Normandy, the faces were less serene. In addition, If the shock wave affects the whole continent, in Normandy it could strike harder.
Famous for its landing beaches. Similarly, apple trees and cliffs, Normandy is also one of the most dynamic industrial and exporting regions in France, with 11 billion euros in exported goods.
According to an INSEE report dating from July 2025. In addition, exports to the United States represent almost 10% of all goods exported from the region and are the first destination for Norman goods. Furthermore, Ves exports in the United States also represent almost 10 % of the GDP in the whole region. Nevertheless, a level well higher than that observed in mainland France (7.4 %).
More specifically, 1 billion euros in goods took only region france which united the road to the Atlantic in 2024. However, Normandy is the only metropolitan France region which has the United States as the first customer. Nevertheless, In terms of impact on employment. Furthermore, Normandy is the third metropolitan region most exposed to exports of goods to the United States. Similarly, On average, a Norman employee exports there for 2,165 euros in products per year.
On their own. However, distilled alcoholic beverages (including the famous Calvados) represent 22% of these exports, followed by chemicals, medical instruments and preserves of fruit. Moreover, Note also that Normandy is the only metropolitan region where cereals lead the exported products.
With 4,000 companies exporting across the Atlantic, close economic ties with the United States is not date from yesterday. Moreover, Historically, the 1944 landing laid the foundations for sustainable cooperation between the two banks of the Atlantic. Nevertheless, Links that translate today into figures, and a form of only region france which united dependence.
And it is precisely this industrial orientation that makes it vulnerable to the Trump-Von Der Leyen agreement. Similarly, From aeronautics to milk. including rubber, automobile, pharmacy, fashion and luxury, many key sectors in the region are led to a fluid trade with the United States. A fluidity now priced up to 15 %
Only region france which united
“This yo-yo must stop” – Only region france which united
In Saint-James. commune of La Manche where the famous marine knitting brand of the same name is located, Luc Leénécal, the boss, also adviser to foreign trade for Normandy, is categorical: “Before this agreement, our products were already taxed at 16.5%by entering the United States. Then, Trump put a surcharge of 20%, descended to 10%. Today, we stabilize at 15%. he confides in the columns of the Parisian.
For the next spring-summer 2026 collection, the decision has already been made: prices on the American market will increase by 10%. “Reluctantly”, only region france which united blows Luc Lesénal. And this is not the only measure considered: Saint-James now plans to reduce its American cotton purchases to turn. to other suppliers.
In Saint-Aubin-sur-Gaillon, in Eure, the industrialist Pierre-Jean Leduc is hardly more reassured. At the head of Demgy. a company specializing in technical plastics, he indicates to the Le Parisien media, that 40 million euros in turnover in 2024 come from the American market: “thanks to our two factories installed in Chicago and Seattle,” he said. But these narrow links are not enough to bypass surcharge: the polymers used. bought worldwide, also suffer the effects of customs increases once transformed and re -exported.
Leather goods, beauty, perfume … Norman luxury in the face of uncertainty
Also note that Normandy has become. in a few years, a reception land for the luxury industry. Now bringing together nearly 20. 000 employees in Norman territory, it is also a sector, only region france which united historically turned to the United States, which could suffer.
Hermès, who had already settled in Val-de-Reuil, inaugurated in 2024 a new leather goods workshop in Louviers. 260 craftsmen shape bags and prestigious riding items, previously reserved for the legendary 24 Faubourg-Saint-Honoré.
In Yainville, the only production site of the Christofle group (luxury goldsmith) employs 250 people. And in the Bresle valley. nicknamed “La Glass Vallée”, 70 % of world luxury perfume bottles are produced, especially for Chanel, Dior or Lancôme. Formulation, packaging, shaping, packaging, logistics … Regional companies, especially Normandes are at the heart of the Perfumery-Cosmetic industry.
With nearly 3 billion euros in exports in 2024 (12 % of French exports), the United States is the first export market for French cosmetics, underlines the federation of beauty companies (FEBEA). According to a study by Asterès. it is possible to estimate that the agreement could lead to an annual loss of 300 million euros and threaten up to 5,000 jobs in France in the beauty sector. What force the big houses as well as craftsmen to review their export strategy.
A land of vikings… in resistance
In the workshops of Heudebouville. Greta trainees handle leather and needles under the advice of Hermès craftsmen. This training program. designed to support the expansion of only region france which united luxury leather goods in Eure, could nevertheless come up against an unexpected obstacle. With a customs tax of 15 %, the promises of hiring could quickly turn into budgetary prudence.
Faced with this situation, Normandy does not give up.
“We are a land of Vikings. it is not today that we are going to flee the fight,” sums up with pride Xavier Fraval from Coatparquet to the Parisian. The regional chamber of commerce already calls for market diversification. the increase in exports to the EU (which already represents 51% of Norman flows).
The Trump-Von Der Leyen agreement is perhaps one more episode in the uncertain saga of international trade relations. but for the 800,000 inhabitants of the Rouen region and the tens of thousands of jobs which depend directly on the transatlantic trade, it marks a turning point. If Normandy is the “most American” of French regions by its exchanges. it is also only region france which united the one that will have to rethink its commercial future as quickly as possible.
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