Paying advertising subscription? your access: This article explores the topic in depth.
Consequently,
Paying advertising subscription? Furthermore, your access:
Meta poses a dilemma. Meanwhile, For several days. Meanwhile, Facebook and Instagram users have seen in France appear when connecting to their account a message encouraging them to “reconsider the processing of their data for advertising purposes”, in accordance with “local laws”.
This involves deciding between two options. For example, The first: subscribe (from 7.99 euros per month) to use the social network without advertisements and keep its data. Nevertheless, The second: use the platform for free. In addition, but with “personalized advertisements”, while accepting that its data is “processed for advertising purposes”.
As long as you do not choose one of the two options, access to your account is blocked. There is no option to ignore this pop-up: to access the network, one of the two preferences must be confirmed.
At Meta. it is indicated that this process was initiated in November 2024, then suspended at the start of the year due to current negotiations with the European Commission. In recent weeks, notifications have been new sent to European users.
Tensions between Meta. the EU – Paying advertising subscription? your access
This new element is indeed in a context of quarrel between the Californian company and the EU. In 2023. Meta had launched a new paying subscription formula, which allows you to have access to Instagram and Facebook without any advertising. Otherwise. it was still necessary, in the same way, to make a cross on your personal data, used to feed the advertising servers of the company, note our colleagues from Numerama.
The Noyb organization had then filed a complaint, denouncing a “violation of privacy” before this dilemma imposed on users. An paying advertising subscription? your access approach that was judged by the European Commission as breaking the Digital Markets Act (DMA). regulations aimed at guaranteeing fair and open digital markets. Meta had until March 2025 to offer an alternative, at the risk of paying a fine.
Last April. Meta received a fine of 200 million euros after the EU competition authority considered that its payment or consent model violated the DMA. In early July, the company filed an appeal contesting the legality of this fine.
On July 11. sources close to the file even indicated to the Reuters agency that the American giant, considering itself in its right, should not propose new significant modifications to its model, exposing in fact to new accusations of the European Union which can reach up to 5 % of its turnover.
Meta. convinced to respect the DMA, indicates that paying advertising subscription? your access it has made some minor modifications to the design and formulation of choices of choice offered to users in order to take into account the comments of the European Commission. The company specifies, however, to be disagreement with the latter.
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