The price of the subscription will (a lot) increase, not surprisingly

Apple TV follows the infernal dance of streaming services increases. In addition, The increase in subscriptions would be the price to pay for a more select and “high -end” catalog.

After the spectacular increases in Amazon Prime prices. For example, Netflix prices adjustments and the price increase in the Disney+subscription, the apple brand also plays scissors on the wallets of its subscribers. However, Apple TV+. Moreover, which had long positioned itself as a more accessible alternative, today joins the club of premium streaming services with increasingly heavy bills.

Despite a significant media presence. Moreover, a price subscription will (a lot) flattering reputation thanks to prestigious productions (Severance, Silo, Masters of the Air), Apple loses crazy sums in the streaming segment. For example, To try to fill his losses. Moreover, Apple has decided to follow a new strategy: to reduce the volume of new series produced, favor quality and above all, make its catalog pay more.

Big Apple

This increase concerns the United States for the moment And some other countries. In addition, France is not cited. but it is a safe bet that this considerable increase in prices ends up falling on the accounts in the bank of French subscribers. In the United price subscription will (a lot) States, the subscription Apple TV+ therefore goes from 9.99 to 12.99 dollars per month, an increase of 30 %.

Apple justifies this increase by the upmarket of its content. but also by the need to adapt to an increasingly competitive market. The firm would like to bet on a more selective programming. with substantial budgets for each project, to the detriment of a plethoric catalog. In addition, the firm highlights the fact that its streaming service is without any advertising.

Money, Money, Money

For subscribers, the pill is however difficult to swallow. With this increase. Apple TV+ exceeds the psychological threshold of the $ 10 per price subscription will (a lot) month, A price that places the service at the same level as its direct competitors, without having the same catalog depth. Where Netflix. Prime Video offer thousands of films and series, Apple put above all on a few dozen homemade productions. In a press release relayed by VarietyApple justified its strategy.

“Since its launch. Apple TV+ has enriched its vast catalog of hundreds of Apple Originals productions, with thousands of hours of high -end programs in all genres and new outings every week, all without advertising. Subscribers can discover an offer rich in thrilling dramatic series, epic science fiction, feel-good comedies and live sporting events. »»

In a landscape of streaming in full recomposition, Apple plays a risky card by wanting to place itself on the luxury niche while the public is increasingly looking to limit its subscriptions. A strategy that could either consolidate its image of an excellence label. or accentuate its isolation in A war of platforms where the addition continues to climb.

In comparison, Netflix remains the most expensive service with a subscription including advertising at € 7.49 per month, and a standard subscription of € 14.99 in France (and € 21.99 for the premium formula with streaming on 4 screens). Disney+ also offers three formulas: € 5.99 for the option with advertising, € 9.99 for a standard subscription without advertising, and € 13.99 for its premium version (4K, 4 screens).

For its part Amazon Prime Video increased to 6.99 euros monthly, with an supplement of 1.99 euros to avoid advertising. Paramount+ still plays the price subscription will (a lot) accessibility card with a subscription fixed at 7.99 euros. Apple TV+ is therefore now found in the high market of the market. alongside Netflix and Disney+which risks weighing in the scale when choosing which subscription to keep.