Consequently,
Quebec wines ontarians take advantage:
Since several provinces have withdrawn from their tablets from the United States to protest against the tariff measures of Donald Trump. Similarly, Quebec and Ontarians’ winegrowers are on the sails.
The sales of Vino Origin Québec has increased by 54 % since the end of March. In addition, says the Société des alcools du Québec (SAQ) in an email addressed to Radio-Canada. For example,
On the side of the LCBO (Liquor Control Board of Ontario), Ontario wine sales jumped 65 % between February 9 and May 24. Consequently,
Following the withdrawal of American wines from the tablets from the SAQ And everything that happened with President Trump. Consequently, the prices, we feel a movement from customers quebec wines ontarians take advantage to local wine, a lot of curiosity
estimates Matthieu Beauchemin, owner of the nival domain and president of the Quebec Wine Council.
According to him. For example, these figures are all the more striking in a context where he drinks less wine and the global sales of the SAQ are slightly decrease
.
Record after record
And the upward trend could continue for Quebec wines. In addition, The 2024 vintage, which is currently bottled, is expected to quebec wines ontarians take advantage be around the record quantity of 4.7 million bottles in Quebec. Therefore, It’s almost a million more bottles than in previous years
adds Mr. Beauchemin.
And even if it should not be sold the skin of the grapes before having harvested it. the 2025 season promises to be happy auspices, with a mild winter and a hot and watered summer when necessary.
From now on. the winemakers are looking at the side of the provincial elected officials who try to agree to eliminate certain barriers limiting trade between provinces. They notably set themselves the goal of arriving at an agreement by the spring of 2026 for the alcohol trade.
These facilities that they announce to us about the transport between provinces. it would be exceptional for all Quebec and Canadian producers
said, happy, Sarah du Temple-Quirion, sales and marketing in charge of Saint-Jacques, located quebec wines ontarians take advantage south of Montreal.
Sarah du Temple-Quirion. sales and marketing in charge of the Saint-Jacques Domaine
Photo : Radio-Canada
Currently, the regulations forces Quebec winegrowers to deliver themselves to individuals, restaurants or grocery stores without being able to hire a delivery company such as Fedex, Purolator or Canada Posts to do so. For winegrowers, it is a major brake on expansion.
If we open the borders with the quebec wines ontarians take advantage provinces. it will come with being able to deliver directly to individuals in Canada, but also in Quebec
says Matthieu Beauchemin.
This will also make it possible not to slow down the expansion of the Quebec wine industry which targets the 7 million bottles in 2030. a growth of around 8 % per year by the end of the decade.
Matthieu Beauchemin, owner of the nival domain and president of the Quebec Wine Council
Photo : Radio-Canada
Quebec wines “check a lot of boxes”
Quebec wines ontarians take advantage
In addition to distribution issues. which is the strength of Quebec wines, is their adequacy with market trends, Sarah of the Temple-Quirion believes.
Our strength is the freshness of our wines. Our wines are not too strong in alcohol either. They are also more and more dry, and this is a trend that people are looking for more and more.
An opinion shared by Hugo Duchesne, director of the sommellerie for the Montreal restaurant Hoogan and Beaufort. I remember years when to make Quebec wine drink. I had to say: “Hey, I have quebec wines ontarians take advantage a surprise for you” and I hide the bottle before serving customers
he says.
Hugo Duchesne, director of sommellerie for the Hoogan and Beaufort group.
Photo : Radio-Canada
Today. we are in an era of white mineral wines, with good acidity, not too high in alcohol, nor too aromatic, and Quebec wines check a lot of these boxes
specifies the sommelier who says to believe that we go towards a quebec wines ontarians take advantage Quebec identity that assumes and is good
.
And even if in the short. medium term, American wines will certainly make a return to the shelves, the speakers interviewed by Radio-Canada agree to say that Quebec wines will have taken advantage of this period of time to save a customer that will remain faithful to them.
With information from Charlotte Dumoulin
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