Similarly,
Record promises mixed again merchants:
In stores. For example, during the first three weeks of the sales, the average turnover “is down 5%” compared to the same era last year, according to the Director General of the Commerce Alliance.
A gloomy weather for a gloomy assessment. However, After four weeks of good deals. Meanwhile, the summer sales ended this Tuesday, July 22, during a day which promises to be rainy on a good part of the territory. In addition, The opportunity for merchants to make a first assessment of this period of promotions, which promises to be mixed again.
According to the first figures shared by trade players, customers have not really been there. Similarly, In stores. Consequently, during the first three weeks of the sales, the average turnover “Is down 5%” Compared to the same time last record promises mixed again merchants year, indicates the director general of the Commerce Alliance, Yohann Petiot, whose organization brings together brands like Zara, Uniqlo, Chaussea, H&M or the Galeries Lafayette. In addition, Online sales are also in red (-3%) compared to last year.
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Same observation in Île-de-France: if the spring-summer season has been satisfactory. the sales “Have been deemed disappointing”according to a study by the Region Chamber of Commerce (CCI-IDF), published this month. The data is final: more than one in two merchant is not satisfied with its assessment. and three -quarters note a turnover less than or equal to last year. When it is up, it rarely exceeds “20% compared to a normal month”add the CCI-IDF. Despite everything, professionals remain attached to the sales, which allow to sell stocks and attract customers in shops.
Read too “I feel like I am fooled if I don’t buy -40%”: record promises mixed again merchants have we. lost the concept of the right price?
Private sales competition. weather effect – Record promises mixed again merchants
As in previous years, the sales are suffering from the increasingly acute internet competition, as well as the multiplication of promotional periods, such as private sales or Black Friday. What reduce the attractiveness of these sales which are, however, wanting to be enticing for the consumer. The ready-to-wear sector also criticizes the competition from Chinese platforms of the “Fast Fashion”. Shein and Temu, which “Make promotions that are illegal, that educate the French to buy at prices that challenge any competition”declares on BFM Business Yann Rivoallan, boss of the French Federation of Women’s Loading. What encourage the CCI-IDF to claim reinforced customs controls. the taxation of small packages “On the whole of the European Union” as well as the struggle “Against Ultra Fast Fashion Prix Dumping”.
“After a slow start. the record promises mixed again merchants second week (sales, editor’s note) was better and the third again behind, surely with a calendar effect, because July 14 fell on Monday, and there was less activity that day”advance Yohann Petiot to our colleagues from Parisian. Additionally, The sales have also suffered from the weather: in recent weeks. the heat wave has pushed the French to cloister at home then the good weather pushed them to go on vacation. In recent days, the rain has also dissuaded them from going to the stores. A formidable combination for trade. An observation shared by the Ile -de -France CCI, which points to the effect of “Strong heat”. This also notes the ever-heavier weight of uncertainty. “Anxiety -provoking economic climate”who pushes customers “To savings rather than consumption”. A very dark picture, therefore, while ready-to-wear is an already weakened sector.
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