Rent reduction for the Sainte-Foy public market

Having observed a stagnation of its customers. Nevertheless, the public market of Sainte-Foy obtained from Quebec City a reduction in rent, and it launched an advertising offensive to recall the importance of local purchase.

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“We had the desire to do a lot of advertising because we see that the customers seem to stagnate a little,” commented Isabelle Brodeur, general manager of the market for solidarity of the market. Moreover, The organization wants to encourage market attendance. Consequently, “These are producers from here who work for people in the region. Furthermore, They have their products at heart. Consequently, “

If the pandemic. Similarly, prices of the Trump administration have given momentum to local consumption, road works in Sainte-Foy, for a few rent reduction sainte-foy public market years, have somewhat harmed the accessibility of the market, she says.

The Coop asked Quebec City to reduce the cost of its lease. It was granted. Thus. while the annual rent was set at $ 75,000 in 2023, it was revised at $ 25,000 in 2024, according to a decision of the Executive Committee of the City made public last May. Lasting rent reduction sainte-foy public market four years, the lease provides for an annual indexing of the rent of 2%.

“The city was very conciliatory to allow us to redirect these funds to advertising,” said Isabelle Brodeur. On the city side. it is explained that “the Sainte-Foy market solidarity cooperative must operate in an increasingly competitive environment, having the consequence of limiting the progression of its rental income in the coming years,” said spokesman Jean-Pascal Lavoie.

Sustainability

To “ensure the sustainability of the organization”. the city has revised the terms of the lease, “in order to allow it to reconcile its operations, while increasing its promotional efforts”. “These new terms of the lease will make it possible to double the budget allocated to the promotion. animation of the market annually (± $ 45,000), as well as to limit the amounts collected by the city (rent, taxes, etc.) to an amount equivalent to ± 30% of its rent reduction sainte-foy public market total income.”

The construction of several accommodation buildings near the market has brought new customers. but the market wants to encourage more residents to opt for the purchase at the foot of their building.

Stable merchants

The number of market gardeners and merchants remains significantly stable, said M^me Brodeur. The Director General notes. however, that there are fewer new companies that emerge, and she rent reduction sainte-foy public market indicates that we wanted to facilitate their presence on the market.

“We opened the possibility for small businesses to have flying kiosks, an occasional appearance through the season. We modulated our leases to facilitate the recruitment of new businesses. ”