Seen by Bernard Pichon: the right price and the right price

Bernard Pichon is a multimedia journalist. Radio and television man now globetrotter, he animates the pichonvoyageur.ch blog

You know “the right price”, a French -speaking adaptation of an American television concept created in 1956 on NBC. The modernized formula of the 1970s made it a universal box, thanks – in particular – to its seamous bimbos caressing objects. These extras were at this entertainment what the hostesses were at the Auto Salon.

This program continues. Should we take offense at his emptiness and his servility to consumerism, or see an encouragement to better confront the displayed cost of products with their intrinsic value?

There is a good time that the value for money occupies consumer associations. In the current context, it is not an easy task. FRC demonstration: A coffee machine is sold 100 CHF for 20 days, then 80 CHF, with a comparative price crossed by 100 CHF for 10 days. Immediately afterwards, a new promotion is possible, at 65 CHF instead of 80, this time only for 5 days. The problem is that nothing obliges the seller to indicate the start or end dates of this promotion.

What tickles are the objects presented in an almost permanent manner in “action” (barbaric helveism derived from the German “aktion”): the Italian sofas sold all year round (“… and that’s it!”), The butter in packaging of four plates, the boxes of crushed tomatoes and especially this yankee beverage qualified as “sparkling” by its detractors. This one is strong: it is negotiated each week at 35% at a distributor and 40% at its direct competitor. Yes, every week.

So what is the right price of the 33 cl can? Zurich airport is focusing on permanence: 6.90 CHF all year round! For much less than that, we could buy the seven pieces of sugar diluted in soda.