From November 2025, Swiss broadcasters, TV providers and marketing entities, with the participation of SSRwill set up a Common advertising model for TV replay.
This initiative, launched in 2022 by private groups as CH Media, Seven.One Entertainment Group et RTL Deutschlandnow becomes a global branch.
In Switzerland, about 30 to 40 % of TV content is viewed in delayedretreating the traditional advertising market. THE « replay ads » partially compensate for this decline. The developed model provides advertisements targeted at start -ups, during breaks or during quick advance. The latter will adapt to current viewing habits.
Pioneer private groups showed the success of this model from 2022. With the SSR participationthe solution becomes more attractive for advertisers And strengthens the Swiss media place.
The technical implementation will be uniform on all platforms With Swisscom, Sunrise, Quickline, Salt, Zattoo and Teleboy. Associations Swissstream et Suissedigital validate this model as user -friendly, economically viable and balanced for all actors.
However and as our colleagues from the 20 Minutesthose who already pay a subscription so as not to have advertisements should not worry about changing that.