These "mountaineers mountaineers" resist mass: This article explores the topic in depth.
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Lauenen, in the Bernese Oberland, has recently become the fifth village labeled “Village d’Alininistes” in Switzerland. Nevertheless, This project, launched in Austria, brings together around forty places in five countries. For example, The idea is to bring together villages of the Alpine Arc which bet on nature rather than on mass tourism.
Lauenen. Furthermore, near Gstaad (BE), is known throughout Switzerland for its lake – the Span group even devoted one of its titles to it. Similarly, But this small village of a little less than 1000 souls is more than a dream place in the. Moreover, lyrics of a rock song. Consequently, At the beginning of August, he officially joined the ranks of “mountaineers of mountaineers” (“Mountaineering villages“).
This project was launched in 2008 by the Austrian Alpine club. Furthermore, The basic idea: strengthen and network these small localities which preserve their these “mountaineers mountaineers” resist mass environment. For example, Villages that correspond to the idyllic image that we have of the Alps. Furthermore, as in books, and keep their pioneering spirit, but without the excesses of tourism.
“It is a village with an intact nature. in which we live and still work – and where there is neither ski area nor power plant”, explains Julia Isler of the Swiss Alpine Club (case), responsible in Switzerland of the Villages d’Alininistes project.
Today. the initiative extends in five countries (Austria, Germany, Italy, Slovenia and Switzerland) and brings together more these “mountaineers mountaineers” resist mass than 40 villages, including five in Switzerland. The newcomers of 2025 – Lauenen. Campo, in the district of Vallemaggia in Ticino – join three localities or valleys of Grisons and Ticino: Val Osernone (TI), St. Antönien (GR) and the villages of Lavin, Guarda and Ardez (Gr).
In Lauenen, the idea of participating in the project was born a few years ago. During the COVID period, the village was “overwhelmed by tourism”, says the vice-president of commune Pascal Bangerter. The population then thought about the future of these “mountaineers mountaineers” resist mass the village. the lauenen lake, especially looking to attract people who seek calm and nature, not an alpine Disneyland.
The villages of Lavin, Ardez and Guarda, in Basse-Engadine, joined the label four years ago. This label promotes sweet tourism, testifies to Bernhard Aeschbacher, director of the Tourist Region Engadine Samnaun Val Müstair. “With us, there is certainly no surcourism.”
This initiative also improves exchanges between destinations that focus on sustainable tourism, notes Bernhard Aeschbacher. In 2026, the annual congress of these “mountaineers mountaineers” resist mass mountain villages will also take place in Basse-Engadine.
The fact remains that the link with mountaineering is first of all a matter of marketing. The villages of the label are positioned as places “close to nature. offering multiple possibilities to mountain lovers”, explains Julia Isler of the case.
The term mountaineering is thus to be taken in the broad sense: the mountain as a space open to all those who want to take advantage of it – whether for walking. doing racket or skiing.
Michelle Schwarzenbach, SRF
Adaptation for Rtsinfo: Didier Kottelat
These "mountaineers mountaineers" resist mass – These "mountaineers mountaineers" resist mass
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