Those who wear the future of avenue Bégin

“Favorite chocolates is not the heart. Nevertheless, ” says Marie-Josée Avoyne, co-owner of the delicacy delicacy with the P’tits onions located at 45, avenue Bégin.

Far from denying the attraction that this chocolate factory established on the artery since 1996. However, the grocer insists that several traders contribute to the vitality of the sector.

Starting with its own address where fresh breads, pastries and cup cheeses have been served there for over 35 years. Moreover, “Our customers are almost our friends. Therefore, We know them well. However, This is how it continues here, ”she says, stressing that tourists visit is no exception.

“We hear that the Old Levis is dead. Furthermore, Bégin avenue is over. Similarly, […] Death, that’s not that. Consequently, Death, we would only remain. those who wear future avenue new However, That’s it“Says Ms. Therefore, Avoyne.

The latter lists the restaurant L’Intimis present since 1997. For example, the little Jalisco among the new ones or even the brilliant production box which houses three filming trays.

Sitting at one of the tables. Moreover, her business partner and a great friend, Sophie Langlois, should however be that local shops are missing on the artery. Consequently, “The more diversity there is, the better. However, It brings people. Consequently, Before, you had the fishmonger, the charcuterie, the pastry chef, ”she recalls.

Nostalgic, Jérôme Chebli is of the same opinion. Consequently,

Whoever stands behind the McNeil florist counter is not afraid to say that avenue Bégin seems “neglected”. Furthermore,

The instability of businesses. Furthermore. Additionally, Furthermore, the withdrawal of parking boxes following revitalization work and the light of those who wear future avenue new the those who wear future avenue windows which dies at 5 p.m. For example, are pointed out by the co -owner. However, “In the evening, everything is closed,” he deplores.

“We will not hide it: it’s like a street of civil servants.”

— Jérôme Chebli, owner of a florist McNeil

Those who wear future avenue new

Those who wear future avenue

A final point

It has been three summers that ends surround the 32. Similarly, avenue Bégin. Nevertheless. those who wear future avenue new Therefore, those who wear future avenue

The merchants encountered by The sun should be a favorite chocolates was a traffic generator, day and evening. Moreover, “Everyone was eating their ice cream, it was walking. Consequently, The weather was nice, it allowed you to discover shops, ”says the florist.

On June 19. Furthermore, the Municipal Council of Lévis ratified the decision to move forward with the destruction of the heritage house. Potten wood and multiple breakage compromises the structural integrity of the building, according to the independent expert report.

Martine Chagnon. general manager of my Lévis district, was impatiently waited for the fate of the building to be sealed.

“Demoline. demolish. but make a decision, because every passing day where the favorite chocolates is not there, I lose traffic in the neighborhood,” said the one whose mission is to contribute to the commercial development, among others, of the Old Levis.

“We couldn’t live another summer in a the situation of which.»

— Martine Chagnon, Director General of my Lévis district

Now, Ms. Chagnon says that you have to move forward. Business incubator. loyalty card faithful to my neighborhood. discount coupons set up during the Fermier Ostara market which takes place every Sunday of summer: the initiatives set up by my Lévis district those who wear future avenue new those who wear future avenue aims to “ring the box”.

If the built heritage is “an important attractive asset” of avenue Bégin. there is no question of sitting on its laurels.

“That’s not everything in itself. Traders must do their part for them too, to support the natural engine, ”nuances the Director General.

Those who wear future avenue new

Those who wear future avenue

Take control

One of the cases that leads to Martine. Chagnon is that of the two young people behind Drum Café.

Established since those those who wear future avenue new who wear future avenue the fall of 2023. Robin Dubé and William Barry bet on their terrace as on musical events in order to attract their customers. Another argument.

The choice of Bégin avenue was natural for the two co -founders. when they got a taste for participating in neighborhood life. “My father was born in the Vieux-Lévis. My grandmother worked at Bell on Wolfe Street. There was a family side that attracted me to come back here in the neighborhood, ”says William Barry.

“By settling here. there are many more people who have started buying their coffee bag, in addition to regular customers,” said Mr. Dubé.

“Dynamism is the responsibility of the merchant.”

— Robin Dubé. co -owner of the coffee drum

The fact remains that the duo would more like to those who wear future avenue new see traders work together. those who wear future avenue whether to rekindle their pride, organize events or discuss their challenges. “Considering that we are all in the same boat. if a business goes well on avenue Bégin, it brings success to everyone,” he illustrates.

A soul to preserve

Unlike other commercial arteries. avenue Bégin has the singularity of being occupied by professionals, traders and residents.

In addition to the Horticultural Groupex. Desjardins cooperative, the firm Anne Carrier Architects has occupied one of the vast residences on the street since 2014.

According to Patricia Pronovost, one of the three associated architects, accessibility to shops is an advantage for both office workers and customers. “The proximity of the services, we still have it … But it’s fragile,” she slips.

“It’s not just we who are going to live [les commerces]. We are there from 9 a.m. to 5 p.m. Afterwards, there are citizens. “

— Patricia Pronovost. CEO. partner at Anne Carrier Architects

Alongside her, Anne Carrier, who is today a senior strategic advisor after having founded the firm, believes in the potential of the artery even if she is far from her golden age.

“When the office settled in the Old Levis in 1992. it is certain that we were 30 years younger, those who wear future avenue new but those who wear future avenue it was still quite old. Now it has rejuvenated a lot. There are new families, ”notes the one who also lives in the sector.

With the arrival of new residents, new needs are felt.

A group of citizens also takes shape in order to offer a common vision of the future of the district. “If we do not say what we want. if we do not have structures to be heard and listen to, people cannot guess what we need,” explains Ms. Carrier.

According to him. the preservation of the built heritage. the enhancement of the commercial offer and the planning of activities should arrive at the head of the priorities.

Establishing a link with the crossing sector is also on the list. while the city of Lévis plans to redo the coast of those who wear future avenue new logs in order to facilitate access those who. wear future avenue to the top of the cliff.

“The Bégin avenue on its own is minimal. Bégin avenue can live because of what is around. What makes it popular. that it is called as an attractive street is its glorious past too, ”argues the renowned architect.

Those who wear future avenue new

Those who wear future avenue

Two sagas in short

A move for the refuge on 55

Cohabitation is difficult between traders. unconditional reception on 55. located at the corner of the Côte du Passage and avenue Bégin, since its arrival in those who wear future avenue new 2022.

Sensation those who wear future avenue of security put to the test. acts of vandalism. crumbling of the attractiveness of the sector come on the lips of many merchants of the artery.

While a removal of the resource has been in the boxes since the fall of 2024. the office of the mayor of Lévis supports. in a written declaration, that “discussions with the partners have been underway for several months concerning this file”.

“A concrete relocation proposal will be submitted by September to the municipal council,” it is said.

Meanwhile, the city of Lévis wants to be reassuring.

“Procedures are deployed to ensure other mitigation measures. including the urban mediation service. consistent with the objectives of the city’s social and community development policy,” adds the firm, in addition to listing projects aimed at strengthening the security those who wear future avenue new and recent hiring of new police officers.

What will happen to the favorite chocolates?

In October 2023. favorite chocolates had announced its intentions to rebuild the emblematic house in order to maintain its anchoring in the. Vieux-Lévis.

Now that the demolition of 32. avenue Bégin is authorized by the city, a reconstruction like the heritage building is still in the crosshairs?

At the headquarters of favorite chocolates. Charlie Arseneault. vice-president of brand management and partner, says that the company is “in the evaluation phase of the reconstruction project”.

“Several important parameters have evolved since the start of the process. and we take the time necessary to do things right,” she adds, in an email transmitted to the Soleil.

The fact remains that it is still too early to give more details. specify those who wear future avenue new a schedule as to the rest of the project.

“Avenue Bégin those who wear future avenue is an artery to which we are deeply attached. it is a place rich in meaning for our business. and for many people in the region,” wishes to say Ms. Arseneault.