The Low-Cost subsidiary of Air France-KLM is launching an unprecedented service in France: its passengers can now put their ticket for sale, up to an hour before departure, via a platform integrated into its digital channels.
It is a first in the landscape of low -cost French companies. Transavia France now allows its passengers to resell their plane ticket if they can no longer travel. The service, launched this July 15, is based on a technology developed by the Fairlyne start-up. Accessible from the space “my transavia” or directly via the resale.transavia.com site, the platform allows you to put a ticket for sale in a few clicks, up to an hour before the flight.
If the ticket finds takers, the initial passenger is reimbursed – at least the amount of taxes, and up to 50 % of the total price. An intermediate solution between pure and simple cancellation and pricing flexibility, which is part of a substantive trend: that of resale framed in transport, hitherto more frequent in the rail (like Ouigo).
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Optimized management of seats … and expectations
For Transavia France, the objective is twofold: better manage the no-shows (these empty seats at the last moment), while providing a concrete solution to travelers forced to cancel. “”Offer our passengers a solution when they can no longer travel, it is to improve their experience while optimizing our operations Summarizes Nicolas Hénin, Deputy Director General Commercial and Marketing of the Company.
In fact, this resale is not a free exchange between individuals, but a supervised and secure approach, operated directly on the company’s channels. The acquisition is done via the classic purchase tunnel, as with any other ticket. No additional cost or external intermediary. The interface is in white label, completely integrated into the Transavia ecosystem.
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A first step before others?
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By associating with Fairlyne, the Low-Cost subsidiary of Air France-KLM is a pioneer in its segment. If other companies, notably foreign, have tested similar solutions, it is the first time that a French carrier at low cost has included this large -scale service. What may inspire other players in the sector.
It remains to be seen whether this possibility can one day expand to other types of tickets, to long-haul destinations, or even to partial resale (flight to go only, for example). In the meantime, it is a step towards more flexibility in an often rigid tariff universe, especially in summer.
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