Travel agency: personalized advice seduce customers

Most tourism activities reserve online and sector agencies become virtual. Nevertheless, Gold World travelers Take this tendency to turn back. Moreover, For what?

In the niche of exclusive travel, the human approach to the Council remains fundamental. Nevertheless, We feel that our customers experience the need for a concrete link. In addition, which is also confirmed in the interest in our publications, these very neat and travel agency: personalized advice seduce beautifully illustrated magazines which offer reports on our destinations. Our customers need to touch, she needs to see beautiful things. The boutique, refined, already puts them in the mood.

Like the major luxury brands, you choose your addresses with care …

Effectively! We want to be near the streets of prestige, but not necessarily on them. Right next to it. In Switzerland. we have three doorstep, in Geneva, Zurich and Lausanne, and we are happy that they are easy to access, but nothing aside, like well-kept small secrets. People are not by chance. They know what they are getting.

In two words: what is the uniqueness of your approach?

Clearly at tailor -made work and the level of service and competence of our advisers. Often, in an agency, advisers come from trade learning and then specialize. travel agency: personalized advice seduce They sometimes sell destinations where they have never set foot. This is unthinkable here. For each region of the world, we engage passionate people, who have often lived on the spot. We then form them for sale and service. We can count on the network of the twenty world passenger agencies. in France, as in Belgium or in Canada, when we adventure a specialist in Switzerland.

The first Swiss agency opened in 2011, in Geneva, what does this market for the brand represent?

About 10% of the overall turnover, which is a lot. In fifteen years. we have gone from four to almost 40 employees and today, the Geneva antenna is the most active second in the world, in front of all the big French cities, but after that of Paris – which is out of reach, with its four floors and its hundred advisers. And since we opened in Lausanne. in 2021 – first upstairs, rue de Bourg -, our Vaudois clientele has continued to increase, to exceed the Geneva clientele today. Valais and Friborg also follow. From the travel agency: personalized advice seduce covidwe are on two -digit growth, with 2024 in absolute record year. And 2025 seems to be a offering.

How do you explain this craze for prestigious trip when luxury brands are struggling?

We clearly see an attitude of Carpe shut up: Take advantage of the present moment, offering unusual emotions. It is as if the confinement of the covid had sounded an alarm by drawing attention to the precariousness. of life. Before that, in the event of international uncertainty, people canceled the planned trips. Today they just change a destination. Is the climate uncertain Jordan? Let’s go to Asia. Or in Brazil.

What are the destinations of the moment?

The United States is a bit down, while it is traditionally a flagship destination. They are today in second position with us, before Polynesia, but travel agency: personalized advice seduce very far behind Japan. And we feel Canada ride, in a postponement phenomenon.

Do we see differences of interest between French, Belgian and Swiss customers?

Not really in terms of destinations, but clearly in the budget. In Switzerland, the average basket of a client, for a couple or a family, reached almost 20,000 francs. It is enormous and corresponds to exceptionally high quality requirements.

You also opened a branch in Zurich, at the start of the year, the first in non -French -speaking land. What are the first impressions?

It is too early to say, especially since we are still translating the documentation. But we have a good feeling. because there is a great potential, with a clientele very in line with our tailor-made offer. I give you an example: the other day. a customer wanted travel agency: personalized advice seduce a very exclusive trip to Zimbabwe – you imagine how niche this market is! He wanted to leave alone. but our specialized collaborator – which we asked in Brussels – made him such an extraordinary proposal that he moved his trip to the fall to be able to take his whole family. We count on such a word of mouth, but it will take one or two years.

What expansion projects?

Zurich must serve as a basis and then extend to large German cities. Switzerland, with its culture of two languages, can really serve as a springboard for the German market. And I am very proud of the level of our employees: Switzerland offers an incredible recruitment pool. with cultivated and passionate candidates, who want to share their in -depth knowledge of their country of heart.