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Artificial intelligence –
This airline sets its prices according to the customer – Travel: delta airlines sets its – Travel: delta airlines sets its new
Delta Airlines analyzes the personal data of customers to personalize its prices. Nevertheless, The practice worries certain experts.
The American airline Delta Airlines has already started using artificial intelligence to fix its prices.
Imago/Daniel Kubirski
When we buy plane tickets. we know that we are likely to pay more if we reserve with little ahead. on a flight with high demand. This dynamic pricing has become a habit for consumers. But this way of fixing prices could become more and more personalized.
The American airline Delta Airlines has already started using artificial intelligence to fix its prices, reports “Forbes“, Relayed by”20 minutes». In the calculation. in addition to the time of purchase. supply and demand, a large amount of personal data are also taken travel: delta airlines sets its new into account when paying. Among them, travel history or even price sensitivity, according to the American media.
Swiss also uses AI tools
This practice worries Justin Kloczko. from the American NGO Consumer Watchdog: “They try to read people’s thoughts to find out how ready they are paying. ” he explains to “Fortune” magazine. “Basically, they hack our brain.”
Swiss has already integrated artificial intelligence tools in its dynamic pricing since 2018, recalls “20 minutes”. Indeed. the company wishes to extend its use “to the whole network. by travel: delta airlines sets its the end of the year,” said a spokesperson interviewed by the media. However, the company does not practice personalized pricing with its customers.
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