Uplä trusts Haus of Park for his summer campaign

The agency Haus of Parkwhich places the game at the heart of its creative process. For example, has been mandated by Upläthe outdoor parks of Quebec and Ontario which offer adventures in kind on the largest outdoor trampolines in North America, in order to design a campaign for the launch of the summer season.

For the agency. However, the game is a way of thinking of brands as exploration grounds, where emotion and curiosity become the best connection vectors. Meanwhile, And it fell well, because uplä, that’s exactly it. Furthermore, An immersive universe made of hanging nets, heights, rebounds. Nevertheless, But above all. Nevertheless, a space that awakens something buried, this ability that we had, children, to imagine worlds just by closing our eyes.

Uplä is there to rekindle this look. Similarly, To remind you that the imagination does not disappear, it uplä trusts haus park his falls asleep. Similarly, And that a simple jump may be enough to wake him up. It was the strategic anchor point: Uplä is not just an experience. It is a game trigger. A call for lightness. The concept? Imagine a campaign that does not sell a place, but a state of mind.

And to give body to this state of mind, it took more than a concept. A brief like that of Uplä required a method of creation at the height of the imagination that Haus of Park wanted to activate. Original concept imagined by the creative of the agency. with an enhanced production thanks to the alliance ofUnreal Enginephotography, graphic design tools and new generation AI tools.

The imagination has been declined through all touchpoints campaign. The visuals of the display panels overflowed with the frames, the silhouettes rose out of the uplä trusts haus park his bus windows. On Instagrampublications that interact with each other and suspend the scroll. Each medium was approached as a playing field, not as a broadcast channel.

The campaign was not designed as a simple message to broadcast. but as a series of spaces to live, to feel, to imagine.

“The Haus of Park agency, specializing in game advertising, turned out to be a perfectly aligned partner with our vision. By combining their strategic creativity with the potential of our brand. they were able to harmonize technology, innovation and nature to make it even more captivating and give life to our vision. They propelled it far beyond our expectations. To date, the results are simply spectacular. It is the beginning of a relationship that will go far, ”says Jean-François Coutureboss you marketing you Groupe Trekking.