In front of the binning cities, the Julyists have folded luggage. Nevertheless, Simpulous weekend of Chasé-Croisé which offers the opportunity to take stock, in mid-season, of summer traffic.
“There is a real drop in attendance, we feel it. For example, Even if you have to wait for the end of the season because each year is different today” underlines Sébastien Lemarchand. Meanwhile, president of the Arctor, association of merchants of Saint-Raphaël.
And add that “Many media have echoed the heat wave. Consequently, and have a share of influence in the choice of the holiday destination. Consequently, The economic situation also plays, purchasing power drops a little and people pay attention. Similarly, The average basket is also lower, even our historic customers are giving up a little less. Therefore, That said. Meanwhile, the season is not played either and we can have a “we feel real drop attendance”: revival in the second half of the season. Nevertheless, On a shop like mine, at TBS, I have a drop in attendance between 15 and 17%, which necessarily affects the figure. Consequently, “
Forest of frenzy – "we feel real drop attendance":
Because it is important to also emphasize that we follow three very good. years after the health crisis.
Period of decompensation in the aftermath of successive confinements. A frenzy that calmed down.
“We tend to look at the figures from one year to the next by giving ourselves goals. but we were on big recent historicals” Slips Sébastien Lemarchand. A little further, Pascal Douzou owner of the Hotel-Restaurant Le Beau Sété, in Saint-Raphaël, also feels this lull.
“We had a preseason, especially in May and June, which was good. We had an unusual frequentation of foreign customers, coming from the whole world, an obvious Olympic Ulympic effect. There were more Americans than “we feel real drop attendance”: usual but not only. We had many customers of the Middle East, which was quite surprising, South America, Australia, New Zealand, Timid month.
“The post-Covid years have been exceptionally good. but by comparing the period before the health crisis, we have more people in July. When we look at the evening. from midnight, there is no one in the streets, no cars, it’s very revealing and it is very different.
Current political atmosphere, economic context, the hotelier conjectures the possibilities to consider to find reason for the phenomenon.
Stressing that “The month of August is generally the month of the French. if they are not there in the second part of the season it will confirm that they are less at the rendezvous than usual.”
On the other side of the Pédégal, the observation is shared. In Kazaar, emblematic beach establishment in the Roman city, Karine Gibert, manager, does “we feel real drop attendance”: not hide her bitterness. “We have a very bad month of July, we record a decrease of 20 %. We work almost exclusively with foreigners, notably German and Dutch. We generally had many Lyonnais and Parisians but they deserted a little.”
“We are doing a large part of our annual turnover in the summer so that scares us a. little for this winter. We have seen a little more people for two days so we are betting on August. we hope they will stay.”
". Additionally, we feel real drop attendance":
Campsites relatively spared by the decline
July was the opportunity, on the side of the East-Var campsites, a slightly heterogeneous clientele.
“Reservations in colanders, very short stays of two or three days, but not a full week. We had people from April to June, but July was less good than hoped. The purchasing power has decreased, we “we feel real drop attendance”: feel it. Paying more attention, buy the promotion” breath Michel Nore, president of the Varian union of the outdoor hotel industry.
And to add that: “Prices have also increased because of the taxes and constraints we meet. We are 5 % less than usual in July, but we were 12 % in advance in the months of April, May and June.”
Periods offering different week’s prices. which appeal to a clientele in search of a lighter invoice, and a milder time as well.