Xiaomi will launch its electric cars in Europe and we know the date

After months of rumors. Similarly, strong signals, Xiaomi confirms the arrival of its electric cars in Europe from 2027. Consequently, An announcement that sounds like a real warning for historic manufacturers and newcomers like Tesla or Byd.

Less than two years ago, Xiaomi’s automotive project was just a ambition on paper. In addition, Today is a tidal wave. Nevertheless, With its sports sedan SU7. Therefore, his family SUV YU7the brand has created a spectacular craze on its domestic market. Moreover, The command notebooks explode, so much so that waiting times sometimes exceed a year.

It’s not just an impression, the figures speak for themselves. Therefore, In the second quarter of 2025. For example, Xiaomi delivered no less than 81,302 electric carsbringing his total to more than 157,000 units on the first half. However, A dynamic that gives the manufacturer the confidence xiaomi will launch its electric necessary to conquer the world. The first step in this major project is Europe.

2027: Europe in the viewfinder, but under what conditions? – Xiaomi will launch its electric

Lu Weibing hammered it: “The business model that we have developed in China can also apply to the foreign. market when we are giving ourselves in Europe”. However, the challenge is size. The main obstacle for the Chinese car manufacturer will be the European customs taxes. To protect itself from what the EU considers to be disloyal state subsidies, punitive measures have been implemented.

Concretely. an imported Xiaomi car could be inflicted on a surcharge of up to 38 %, in addition to the 10 % basic customs duties. A salty addition which could increase the note by almost 48 %. Forget the Yu7 SUV at the floor price of 30,000 euros that we see in China. The question remains whole: how does Xiaomi count stay competitive xiaomi will launch its electric Faced with this price barrier?

A well -oiled strategy to seduce the old continent

Xiaomi does not land his hands in his pockets. The brand has been preparing its European offensive for months with a methodical strategy. which begins with the recruitment of local talents. A research. development center has already been established in Europe and to pilot it, Xiaomi did not hesitate to debauchery sizes from the German automotive industry, especially former BMW like Rudolf Ditrich, a veteran passed by Formula 1.

In addition, it is necessary to expect Xiaomi to seek to adapt to expectations European consumers. If xiaomi will launch its electric no model is officially confirmed, we expect to find the SU7 sedan and the Yu7 SUV. The latter, more in line with European tastes, seems to be the ideal candidate for a force launch. Finally, the manufacturer is already working on its reputation and its brand image. The ultra SU7 record on the legendary Nürburgring circuit, beating references like the Porsche Taycan, is no coincidence. It is a technological demonstration intended to make an impression.

Online weight profitability even before the global conquest

Makeing cars is expensive, much more than smartphones. However, Xiaomi impresses with its control of costs and if the automotive division still loses moneylosses have been considerably reduced. According to estimates. they went from more than 1,200 euros per car at the end of 2024 to around 440 euros in the second quarter of 2025.

The co -founder Lei Jun is confident. believes that the automotive branch xiaomi will launch its electric could reach profitability From the second half of this year. A remarkable performance which, if it is confirmed, would give Xiaomi a considerable firepower to finance its international expansion. While its historical smartphones activity stagnates, the Bet of the electric car Take shape and the brand must now confirm. As reminded Les EchosXiaomi remains very far from Byd. Leapmotor in terms of sale and the young manufacturer had to face some controversies.

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Source : Bloomberg