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An Airtag in your wallet? The French Eternal brand has a better idea

The French brand Eternal, known for its leather bracelets for Apple Watch, is embarking on connected accessories. Its first product is an ultra-fine location card compatible with the Localisation de Apple network, an elegant alternative to the Airtag.

A “Premium” alternative to the Airtag

If you’ve already tried to slide an Airtag in a wallet, you know the problem: it’s far too thick. The new Localization Card of Eternal resolves this concern with a design designed for this use. With less than 1.8 mm thick, it has the format of a credit card and is completely forgotten.

It is compatible with the “locating” application, which allows you to find it very simply from an iPhone, an iPad or a Mac. Like the Airtag, it fits very well in the Apple ecosystem. The close location on the other hand is not available, as is the case for all third -party accessories that use “locate” unfortunately.

Rechargeable and resistant

It is on the technical level that this card is really distinguished from the Apple solution. While the Airtag uses a disposable button battery, the Eternal Card is equipped with a rechargeable battery.

Another good point, the recharge is wireless. It is compatible with all Qi chargers and, of course, with the Magsafe of iPhones. A single charge offers it more than three months of autonomy, it will still be necessary to think, therefore, to recharge it regularly. On the practical side, it is also resistant to water and dust (IP67 certified).

Lord’s new strategy

This product is a turning point for the brand. Known since 2018 for the excellence of its leather bracelets, Eternal diversifies to “reinvent the experience of everyday life by combining tradition and high-tech”, according to its CEO Morgan Camilleri.

This location card is therefore the first of a new range of connected accessories that will be revealed in the coming months. Everything will be sold at a price of 39 euros on the brand’s sites.

What do we say?

The idea is good. Eternal has identified the main defect of the AirTag, its thickness, and offers, like other brands, a tailor-made solution for wallets, which is the most obvious case of use. The fact that it is rechargeable wirelessly via Magsafe is another advantage for users of Apple products, even if it will be necessary to think of recharging it regularly.

It is in any case an interesting demonstration of the know-how of a French accessorist, who manages to offer a well thought out product, for specific use, and at the same price as the AirTags. And you, are you already using an Airtag or another tracker for your business?

To discover the most beautiful accessories for your Apple products, the best is to follow us on Instagram!

amelia.fisher
amelia.fisher
Amelia writes about tech startups and the evolving digital economy, with a passion for innovation and entrepreneurship.
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