| In short |
|
Apple, the famous technological company, faces a major legal challenge. Accused of deception on the capacities of his vocal assistant Siri, the company must respond to a complaint from its shareholders. They believe that the promises not held on updates based on artificial intelligence have caused a dramatic fall in iPhone sales and a colossal loss of market value. This case raises questions about Apple’s strategy in terms of technological innovation and its ability to remain a leader in an increasingly competitive market.
IA promises in the face of realities
During the World Conference of Developers (WWDC) in June 2024, Apple had caused a sensation by announcing “Apple Intelligence”, a major advance supposed to transform Siri into a contextual and intelligent personal assistant. However, shareholders argue that these statements were misleading. Apple would not have had a ready functional prototypeand the features promised for the iPhone 16 have never seen the light of day. The situation worsened in March 2025 when the company announced the postponement of Siri updates to 2026. Apple also reorganized its team, withdrawing the main vice-president of the automatic learning and project AI strategy.
OPENAI in full storm: an attempt at internal reversal threatened the very existence of chatgpt
WWDC 2025: a disappointment
Apple’s WWDC 2025 conference was marked by a significant absence of progress on Siri. Craig Federighi, the main vice-president of software engineering, admitted that work on SIRI required more time to reach Apple’s quality standards. This declaration was perceived as an admission of delay in the race for AI, an area where expectations were high. Investors and analysts hoped for significant advancesbut the prudence displayed confirmed the fears of a delay.
“He wants to kill the iPhone”: after Zuckerberg, Sam Altman reveals a revolutionary apparatus designed by an Apple legend
A loss of 845 billion euros
Since its record peak in December 2024, the value of Apple shares has dropped by almost 25 %, erasing around 845 billion euros from its market capitalization. Shareholders, led by Eric Tucker, seek to recover what they consider as losses of “hundreds of billions of euros”. The trial designates Tim Cook, the CEO, as well as other leaders as defendants. This stock market fall underlines the challenges that Apple faces to maintain its dominant position on the market.
Here’s how startups explode their visibility on networks: the method of buying-des-fans.com that experts want to keep secret
| Year | Market capitalization | Variation |
|---|---|---|
| 2024 | 3,380 billion euros | – |
| 2025 | 2,535 billion euros | -25% |
Siri’s delays reveal larger challenges
Apple’s ambitions in terms of AI are faced with many obstacles. Despite the launch of Apple Intelligence in October 2024, the features were slowly deployed, making the new devices less attractive. Quality concerns have also come forward, with reports indicating that Siri only operated two thirds of time in the development phase. To fill these shortcomings, Apple changed its strategy and joined forces with Openai. While delays accumulate, competition intensifiesespecially in China, where local brands already offer robust AI capabilities.
In this context of technological upheavals and competitive pressures, how will Apple manage to overcome these challenges and restore the confidence of its investors and consumers?
The author relied on artificial intelligence to enrich this article.
Did you like it? 4.6/5 (27)
