Ally of Google on its mobile devices, Apple is reviewing its plans for the future. The firm would be mounting a team to build an AI capable of making you forget the famous search engine.
Apple is not exactly at the forefront of innovation question IA. However, that does not prevent the firm from trying things. According to recent information obtained by Bloombergthe iPhone manufacturer would try for example to create a house chatgpt clone, rather than resting competing services.
This initiative called “Answers, Knowledge, and Information“, Or” Aki “for friends, arrives at a critical moment for the apple, forced to reassess its collaboration with Google.
Regain
In the trial opposing the research giant to the United States Ministry of Justice, the agreements between Google and the rest of the industry have combed. However, among them, we find the famous 20 billion deal that makes the service the default search engine on the iPhone. And if Apple has to do without Google in the coming years for legal issues, the firm would like to be caught.
It is therefore to compensate for the possible absence of Google on its next smartphones and to build a competitor worthy of the name in Chatgpt that Apple therefore set up this new team. The latter wants to create a “response engine»Capable both to answer basic chatgpt questions and rummage on the web to point to relevant content, as Perplexity does.
If this description tells you something, it’s normal. It was more or less the future that Apple had glimpsed with its “new” Siri who turned out to be only a marketing sleight of hand. It seems that said that a new project has been launched to finally make this project a reality.
The means of his ambitions?
It must be said that the period is critical for Apple. Scalded by the probable loss of its contract with Google, the firm has understood that resting on third -party services for key features of its ecosystem is not a good idea. The agreement passed with OpenAi to integrate Chatgpt into Siri is therefore probably looked at a circumspect eye within the firm teams.
To go further
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Unfortunately, engineers responsible for developing the homemade language model are also leaving the ship, debauched by Mark Zuckerberg who offers them golden bridges to reach Meta. Apple’s ambitions are there, but does the firm have the means to make them happen without going through a buyout, as Tim Cook mentioned recently? Nothing is less certain.
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