The Label’Vie group achieved a turnover of 8.72 billion dirhams in the second quarter of 2025. It owes this great performance in Atacadão, a hypermarket format launched in 2011, said the magazine Young Africa. This brand saw its turnover jump by 20.7% in the second quarter of 2025 compared to the same period of 2024. A performance greater than all other brands in the group.
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The success of this brand is explained by its hybrid model which is based on low prices, large volumes and double customers, made up of both individuals and small professionals. “The commercial dynamics are there on all of our brands, but Atacadão remains the main growth lever,” confides the group’s management.
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With these performances, the Label’Vie group sees great for the next three years. “This second quarter strengthens our multiformat strategy and the relevance of our strategic choices. We are confidently advancing in the implementation of our 2028 vision, ”underlines Naoual Ben Amar, general manager of the group. Label’VIE has to reach 19 billion dirhams of annual turnover and expand the sales areas of 15 to 20%.
