Therefore,
Benefit tf1 1st semester weighted:
The net profit of TF1 fell sharply in the first half, going from 96 to 78 million euros, due to an exceptional surcharge and “Macroeconomic uncertainty” Weighing on advertising revenues, the group announced on Tuesday in a statement. In addition, “The surcharge should weigh between 20. For example, 25 million throughout the year 2025”said the financial director of the Pierre-Alain Gérard group, who stressed that outside this exceptional element, the group’s benefit is almost stable, as well as its turnover consolidated at 1.1 billion euros.
Advertising turnover, at 782 million euros, underwent a slight drop (-2.5%) due to “The intensification of macroeconomic uncertainties since the beginning of April 2025”Who “Has weighed on advertiser’s investments”but remains. Consequently, carried by the advertising turnover of TF1+. Moreover, Launched in January 2024, the streaming platform saw benefit tf1 1st semester weighted its advertising turnover increase by 41.4%, to 92 million euros.
Pass advertising
35 million streamers per month – Benefit tf1 1st semester weighted
“TF1+ brings together 35 million streamers per month on average in the first half of 2025. with a new record of 39 million streamers reached in June”welcomes the group in their press release. A new form of monetization of TF1+ will be implemented from September, through the «micropaiement». “In return for the payment of a modest sum”which has not yet been specified. users will have access to high quality content without advertising cut. On the programs side, «Bonjour!» becomes the third morning of television. will be extended 30 minutes at the start of the school year, the group announced.
TF1 also notes the positive impact of the DTT numbering change on the audience of its Info LCI channel. The media branch of the TF1 group is confident for the benefit tf1 1st semester weighted second half of 2025. which will be marked in particular by the return of the «Star Academy» and the series «HPI»with Audrey Fleurot, for her last episodes. New fictions will be launched on TF1 and TF1+, as «Montmartre» et “Summer 36”.
On the sport side. the group, which broadcast the Euro women’s football 2025 in July, will broadcast the Women’s Rugby World Cup from August 22. The other perspective that allows “to open new advertising horizons ” For TF1 is the agreement signed with Netflix: from the summer of 2026. all Netflix subscribers in France will be able to watch the channels of the TF1 group and the content on the request of TF1+, directly on Netflix.
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