a bet at 5 billion to reinvent electricity

Ford had announced a “Model T Moment” for this August 11, 2025. Furthermore, In this way, understand a historic turning point, up to the release of the first high series car in 1908. Meanwhile, What should we expect? Similarly, It was Jim Farley. Therefore, the big boss of the firm with the blue oval that spoke in the Louisville factory, in Kentucky, to give us the main lines. Nevertheless, And unsurprisingly, it is a question of electric. For example, And a large investment of $ 5 billion In two American sites: the Louisville assembly plant. Nevertheless, the Blueoval bet 5 billion reinvent electricity Battery Park in Michigan. With that. the manufacturer aims to produce a new family of affordable electric vehicles, with advanced digital architecture and prismatic LFP batteries, without cobalt or nickel. The first model to get out of this universal platform will be a four-door electric pick-up. expected in 2027, capable of reaching 0 to 100 km/h as fast as Mustang EcoBoost and offered from $ 30,000. The equivalent of € 25,800. Ford says it will be more spacious than a Toyota Rav4. will offer both a fruit, a secure loading tray and a low -hand center for better handling. Obviously. we are beware of great announcements, especially on electric vehicles: recent examples of unwarmed promises, especially on prices (let’s remember the R5 which had been announced at first at 20,000 €), there is no shortage of.

A factory and an assembly redesigned from top to bottom – Bet 5 billion reinvent electricity

To support this launch, Ford abandons the traditional concept of the unique chain for an organization in “assembly tree”. The brand breaks down its production into three subsets. the front, the rear and the structural battery pack, which are produced simultaneously before being united. This method would reduce the assembly time by 40 %, with 20 % less parts and a light wiring of more than one kilometer. The large molded aluminum elements replace dozens of smaller pieces, such as the Giga casting of Tesla, to simplify production. As for ergonomics for operators, it would be optimized bet 5 billion reinvent electricity thanks to pre-organized kits, reducing binding gestures and improving safety.

An industrial. political bet

This strategy is accompanied by a Creation or securing of nearly 4,000 jobs in the United Statessupported by tax incentives for Kentucky. Jim Farley. CEO of Ford, sums up the philosophy of the project: It is not a “testing” but a lasting and profitable modelthought from the start to combine driving pleasure, innovation and accessibility. Now it remains to wait to learn more about the next productions that will result from this small industrial revolution within Ford. launch date, battery, autonomy … to follow!