Fans have been looking forward to him for several months. As part of her “Cowboy Carter Tour” tour, the world star Beyoncé stopped for three concerts in Paris (at the Stade de France), Thursday 19, Saturday 21 and Sunday 22 June. And unlike London where six concerts were held, the stadium was filled, which allowed the star to break all records in Paris. Indeed, according to Les Echosthe three dates of “Queen B” generated no less than $ 39.7 million, or about 39.3 million euros.
Never had an artist previously had such a performance. It must be said that with three evenings with closed counters, and more 215,000 tickets solddifficult to make more profitable. If the prices of his concerts had been strongly criticized across the Channel, not enough to scal the spectators who came to Saint-Denis visibly. Much awaited, the American star did not disappoint his fans, inviting Miley Cyrus on Thursday evening, then her husband Jay-Z during the final evening on Sunday.
Beyoncé, muse of many brands
In addition to the income that benefited the structure of Seine-Saint-Denis, Beyoncé made the Happiness of many brandsmainly ready-to-wear, like Balmain, Roberto Cavalli, Burberry, Diesel, Mugler, Schiaparelli or Maison Margiela, note our colleagues. Since the start of its tour, the Pop icon has also allowed Lévi’s to make sales records, and even see its price on the stock market leaping.
After London therefore, and previously New York, Chicago and Los Angeles in the United States, Beyoncé will continue her “Cowboy Carter Tour” (produced by Parkwood Entertainment) again at home, in Washington DC, Atlanta and Las Vegas. And proof that she is One of the most “bankable” artists In the world, she has established many partnerships with Marriott Bonvoy (hotel industry), the Whiskey Sirdavis or the travel agency specializing in musical experiences, Vibee. What increase, a little more, its income.
