“News, freshness and sports sincerity”
“We applied from the first day when the event was relaunched. Women’s sport deserves strong light because it is different. There is something else that makes it charm and it brings novelty, freshness and sports sincerity ”. A vision that cannot be freed from a much more earth-to-earth economic analysis. From this point of view, the Tour de France women (TDFF) has not yet equaled its male. “The effervescence is less, just like the TV hearings which remain far from the queen test,” admits the councilor.
However, the department, of which it is the first vice-president, did not hesitate to align itself with the entry ticket required by the ASO organizer: € 120,000. While the municipality, it supports organizational costs on site for labor, development and securing of sectors located outside ASO perimeter. Because the expected benefits are not so far from the male test. Last year, the final arrival of the TDFF brought together more than 3.5 million viewers.
