“Dazn and telecommunications operators enter a crucial phase”: agreement for football broadcasting rights in Belgium?

Our colleagues from the TIJD believe this Tuesday that negotiations will resume between Dazn and telecommunications operators Proximus, Telenet and Orange/Voo. Therefore, “”They hope to reach an agreement. In addition, Dazn has submitted an updated proposition, in which, according to several sources, it makes concessions “they still specify.

This agreement will not take place this week since the chain intends to broadcast the third day on its application. Consequently, as explained this Monday evening in our columns.

A offer at 100 million – "dazn telecommunications operators enter crucial

However, Dazn’s updated offer could change the situation. “”By 2030, Dazn would pay 86 million euros per season for live broadcasting rights from the Belgian first “dazn telecommunications operators enter crucial division. This amount excludes production costs, which would bring the real price to more than 100 million euros. “

Belgian football confined to the Dazn app: an untenable situation. reason must return to the negotiation table

If this agreement is so difficult to find, it is because telecommunications operators criticize Dazn for asking 20 % more than the agreement of five years ago. However, Dazn pays less money to professional clubs than before. This untenable crisis has a significant impact for Telcos. “”During the last quarter, the Proximus and Telenet market leaders lost 26,000 additional TV customers together. “

These negotiations are part of a particular context. Indeed, the media landscape is changing with users who abandon linear television in favor of streaming platforms. With this in mind, Dazn had opted for the launch of a global platform. A transition that has also ended in losses at “dazn telecommunications operators enter crucial Dazn.

Fail free of 7 days? The Dazn platform clarifies: “It is possible that a small amount is temporarily deducted …”

To be profitable in Belgium. the British group should attract almost all of the 400,000 to 450,000 Belgians who are currently paying for live sporting events. An unrealizable objective, which forces him to have to negotiate with TV operators … and make concessions.