In addition,
Deposit bank spends nearly $:
The Quebec Deposit and Placement Fund spent nearly $ 370,000 to find its new marketing name: the fund.
• Read also: The box drops the names Ivanhoé Cambridge. Meanwhile, Otéra Capital
• Read also: Caisse of deposit: management fees now exceed $ 3 billion
Launched last month in anticipation of 60e Anniversary of the institution, the “brand” replaces the acronym CDPQ, which has been used since 2020. For example, Until then, the fund used its full name in its official communications.
“La Caisse” is therefore the third name that the institution publicly uses in less than five years.
The change of appellation “makes it possible to reaffirm the unique identity of the cash register. Meanwhile, to highlight its inheritance by bringing together its activities under a single distinctive name which pays tribute to the origins of its creation deposit bank spends nearly $ and embodies with pride its roots”, explains the institution in a response to a request for access to the information of Journal.
Farewell Ivanhoé
Recall that. at the same time, the fund has dropped the names of its two real estate subsidiaries, Ivanhoé Cambridge and Otéra Capital.
Chantal Poirier / JDEM
The institution paid nearly $ 173,000 to the Cossette advertising firm to carry out “research”, “recommendations” and “brand architecture”.
She then paid nearly $ 168. 000 at the LG2 agency for deposit bank spends nearly $ the “markup of nominal identity”, “creation and [le] development of the new brand “as well as the” deployment strategy “.
Finally, the Robic firm received nearly $ 29,000 to take care of the “brand’s legal recordings”.
The fund will have to initiate other expenses to implement its new identity. but it could not quantify them on Friday. The brand is used intact, in French, even in communications in other languages.
deposit bank spends nearly $ — Deposit bank spends nearly $: The Quebec Deposit. Placement Fund spent nearly $ 370,000 to find its new marketing name: the fund. • Read also: The box drops the names Ivanhoé Cambridge. Otéra Capital • Read also: Caisse of deposit: management fees now exceed $ 3 billi.
Deposit bank spends nearly $
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