Therefore,
Diving stock market, anger trump:
You miss a being and everything is depopulated. Moreover, The American Cracker Barrel restaurant channel has undergone a conservative storm since it announced to develop its logo on August 19. For example, The brand has erased the image of “Uncle Herschel” – the real uncle of the founder Dan Evins – which was represented in overalls. Nevertheless, seated on a wooden chair, the elbow placed on an imposing barrel. In addition, The brand’s visual identity has been simplified, for the benefit of a more sober yellow hexagon.
The disappearance of what can be akin to a traditional image of the American farmer. Therefore, does not pass in in the United States of Donald Trump. Consequently, His son, Donald Jr., exclaimed on his X account “Damn, what’s going on at Cracker Barrel ?». Consequently, He diving stock market, anger trump even picked up a message from an account on social networks. «Woke War Room»accusing the chain of having “Deleted an aesthetic that Americans liked and to have replaced it by a sterile and soulless brand”.
An elected representative of Florida. Byron Donalds, republican candidate for the post of governor of the State, expressed on X his attachment to Cracker Barrel where he claims to have worked. “Their logo was emblematic and their unique restaurants in their genre represented the touch of American culture”. «No one has claimed this brand WOKE overhaul. It’s time to make its size to Cracker Barrel“Wrote Byron Donalds. taking up the slogan “Return its greatness to America” (Make America Great Again, Maga) De Donald Trump.
Cracker Barrel is a very popular traditional kitchen channel across the Atlantic since its creation in 1969. Often installed on the edge diving stock market, anger trump of fast tracks, its 660 restaurants welcome customers in a “country” music setting and musical atmosphere. Its annual turnover reaches $ 3.5 billion.
But the general manager Julie Felss Masino. had judged last year that the company was no longer “As relevant as in the past”after halftone economic results. Hence the change of logo. A failed initiative, since the brand has lost $ 94 million in stock market value and its action plunged 7.2 % for a week.
For marketing teacher David Reibstein at the University of Pennsylvania. “It is not uncommon for a brand to refresh” and, in this case, “It is not a major change”. But. he deplores, “For traditionalists, tradition has been broken and as the heart of Cracker Barrel’s customers are these traditionalists who live mainly in red (republican) and conservative states, they are quick to react”. diving stock market, anger trump
According to the electoral sociologist Dave Wasserman. during the presidential election of 2024, Donald Trump won on average in three quarters of the counties of the country where there is at least one Cracker Barrel establishment. It is therefore emblematic for the president’s electoral base.
Diving stock market, anger trump
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