Launched discreetly a year ago, without major communication campaign, Sound ai is today one of the most efficient IA video generators on the market. Developed by Apartou (Tiktok competitor in China), technology is directly integrated into the main application of the social network, which claims more 600 million monthly active users.
Kling allows you to generate videos from simple textual prompts. Users buy inspiration credits (66 for 1 dollar) to produce basic (20 credits) or premium (100 credits) videos. This logic of acting on the act, coupled with a viral diffusion, has already borne fruit and more than $ 14 million in monthly reservations were recorded in April and May 2025. Kuaishou now aims $ 100 million in annual income By February 2026.
An already functional economic model, focused on use
Where many Western actors still struggle to get out of the technological demonstration phase, Kling is distinguished by a model Clear and integrated transactional. No open API, no unlimited free version, no third -party environment, AI generation is a native social network function. The user creates, pays and shares, all in the same interface.
This vertical integration is a decisive competitive advantage because it guarantees a immediate monetizationwithin an ecosystem already massively adopted. A striking contrast with competing solutions, still often confined to professional, experimental or community uses.
Competitive technology against Sora
Technically, Kling does not have to be ashamed in the face of giants like Openai. Its engine is based on an owner architecture called Diffusion transformwhich allows you to generate videos until 2 minutesin 1080p et 30 FPS, Performance that Sora, for the moment, reaches only with visible limitations after a few seconds.
Kling is also distinguished by his ability to produce scenes fictional invented by AI itselfby combining data games from animals, human bodies and objects. A less realistic approach than that of Sora, but more oriented towards Social and viral creativity.
A singular position in a saturated landscape
| TOOL | Content type | Target audience | Economic model | DISTRIBUTION |
|---|---|---|---|---|
| Kling | Generative video | Social media users | Integrated paid credits | Integrated into the Kuaishou app |
| Midjourney | Stylized image | Artistes, designers | Discord subscription | Discord / website server |
| Runway | Professional IA video | Creators, editors | API, Pro Packages | Dedicated application |
| Sora (OpenAI) | Longist realistic video | Studios, researchers | Not available / demo | Restricted web, not public |
A strategy that could inspire Western publishers
While YouTube, Snap or Meta are still groping on the integration of generative AI without disorienting their users, Kuaishou has made the choice that AI is part of social experience.
This strategy also proves that the race Extreme realism is not essential To create value. In the development of AI projects, the issue is not only technical quality, but Use, which can be a more dynamic engine than the simple technological feat.
