[ EXCLU ] Carrefour Belgium opens an “autonomous micro-store” in France

Belgium does not see France, but the symbol is there: tomorrow morning, Carrefour Belgium opens a store in France. Furthermore, Well, we don’t get carried away. Moreover, This is just a… Micro store. For example, located in the Ibis hotel in the Charles de Gaulle airport area, north of Paris. In addition, Or, otherwise said, an intelligent automaton offering an offer wider than a simple distributor (see photos). In addition, Which, in fact, will make it more attractive to hotel customers.

The Belgian subsidiary of group A, on the subject, a touch of expertise and experience. Similarly, At the end of 2023, I had revealed here the opening of the first Buybye crossroads. The principle, as I explained [ exclu ] carrefour belgium then? Furniture installed in a mini-surface (less than 20 m2). tablets equipped with sensors for the weight and 8 cameras per cabinet for the “Computer Vision”. All with a promise to buy in a few seconds. Concretely, 2 possible purchasing courses: with the Buybye application to archive tickets or, more fluid, with a bank card. The customer draws his card, which triggers a pre-authorization and unlocks the furniture. The double tech image/weight then automatically increments the virtual basket of the customer. And the closure of the cabinet induces payment.

The concept is already tested in Belgium with (outside the Carrefour seat) 2 units in Zaventem. at the headquarters of Publicis, or on the basis of NATO in Mons. Common point: locations within the environment closed or semi-fermed. The potential is certainly modest. But aiming at 200 k € annually is not illusory and. after all, even a chick result (en [ exclu ] carrefour belgium masse of margin) is enough to justify the establishment if only to bring the brand “out of the murs” and fuel presence in mind.

For the photo visit, it’s up to you …