Under the bright summer of summer, the reflex of covering yourself or protecting itself seems to go to the hatch. It is enough to observe the beaches, the parks or the terraces to note this phenomenon: a majority of French displays without complex a reddened skin, sometimes painfully, proud of a quick tan. On social networks, these behaviors are even feat, relayed by challenges and videos. Faced with this persistent carelessness, the health authorities sound the alarm on this holiday. Exposure to the sun, far from being a harmless gesture, becomes a public health issue, at a time when prevention is struggling to keep up with the frantic pace of summer trends.
The attraction of tanning at all costs: the return in force of an ideal golden skin
Amplified aesthetic trends by social networks
For a few seasons, intense tan has been making a dazzling return in French aesthetic codes. On Instagram, Tiktok or Snapchat, the Golden skin worship is displayed without filter. Hashtags dedicated to “caramel skin” or tutorials encouraging to maximize coloring attract eyes and, above all, invite to ignore essential precautions. The race for tanning is quickly established as a summer standard, suggesting that sun protection would be accessory, even incompatible with a “beautiful” skin.
Viral challenges: When the lack of protection becomes a “feat”
Even more worrying, viral challenges now invite brave the sun without creamto publish “before/after” sunburn or to count “time spent without protection”. This false feat, which has become proof of recklessness, attracted part of youth and feeds a generalized relaxation. Messages are multiplying on social platforms, glorifying the lack of sun protection and trivializing objectively risky behaviors for skin health.
Health to the test Risk behavior
Profiles concerned: A generational relaxation?
If the golden image primarily appeals to the youngest, the trend affects far beyond. According to the latest observations, 1 in 3 French people regularly forget the sun protection During its outdoor activities, and this figure climbs to 45 % among 18-35 year olds. But the seniors themselves are not completely spared. Many favor morning promenade or gardening without really protecting oneself, convinced that only the so -called “dangerous” hours are at risk. However, UVs are no distinction of age: at the beach as in the vegetable patch, the skin remains exposed.
The “good” and the “bad” gestures facing In the sun on the test bench
If there are a thousand ways to enjoy the good weather, not all each other. Carry a hatapply wide spectrum sunscreen every two hours and favor the shadow as soon as possible are among the basic recommendations, too often forgotten. Conversely, staying hours without protection, searching for quick tan or multiplying sunbathing in the midst are all gestures to ban to preserve the health of your skin. The illusion of an immunity acquired after a few exhibitions is dangerously misleading.
Faced with the denial of dangers, The speech of experts
What science really says on the risks of solar exposure
The link between excessive solar exposure and health risks is now scientifically established. For the World Health Organization, a large part of the skin cancers could be avoided with responsible behavior. Repeated sunburns, significant redness with significant burns, accelerate skin aging and multiply long -term dangers. “Health” tan does not exist: each color change testifies to an assault on the skin, even if it sometimes takes decades to manifest itself.
The serious consequences of a unprotected exposure
Cases of hospitalizations after an insolation or people with significant burns are numerous each summer. Of the Severe complications Like dehydration, discomfort or acute dermatitis can occur after only a few hours of unprotected exposure. These urgent medical situations recall that summer negligence can cause serious consequences, regardless of the age or initial physical condition.
The authorities sharpen their Riposte for summer
New campaigns of Targeted and creative prevention
Faced with this wave of risky behavior, French authorities have decided to act. Since June 2025, several striking campaigns are broadcast on television and social networks, highlighting essential information and significant visuals. The objective: to make visible, without dramatizing, the danger of unprotected exposure. The spots recall the gestures that save the skin, emphasizing the importance of renewing sunscreen, even in cloudy weather, and monitoring the first warning signs.
The call to responsibility individual … and collective
The health authorities insist on a crucial point: prevention is everyone’s business. If everyone watches over their relatives, friends or grandchildren, the risk of forgetting the protection decreases. THE messages are federators : enjoy the sun, yes, but never at the expense of his health. This awareness must go beyond the simple individual gesture to become a shared habit during each summer outing.
And if we were changing (finally) our relationship to the sun?
Other ways of enjoying the beautiful time without putting yourself in danger
The sun remains a source of pleasure and vitality, provided you use it wisely. THE Strolls in the shade of the treespicnics under an arbor, swimming at the end of the day, so many ideas that avoid hot stroke. Anti-UV textiles are experiencing a renewed interest, just like chic hats or protective glasses, which we now wear in style on the beaches of France. Knowing how to say no to prolonged sunbathing is also to assert a new form of freedom in the face of seasonal diktats.
Take care of your skin summer and winter: New reflexes to adopt
Sun protection is not a summer gesture, but everyday attention. Moisturizelocate suspect beauty grains, consulting a dermatologist at the slightest concern are all reflexes to anchor in his daily life, including out of season. Seniors rediscover the importance of vigilance, even during an outing to the market or a reading session in the garden. These simple gestures build effective and lasting prevention.
An equation still to be resolved: Awareness, pleasure and security
Key points to remember in front Risk rising
While risky behavior spread at high speed, here is what to remember:
- Unprotected sun exposure remains dangerous For everyone, at any age.
- Quick tan is a mirage Often synonymous with invisible but very real damage.
- Prevention campaigns are clear : multiply the protections, never exhibitions.
- Change our habits collectively is the real lever for preserved health, from childhood to retirement.
What levers to develop Sustainably behaviors?
The key probably lies in a general mobilizationat the crossroads of information, creativity and mutual support. Playful vigilance, education from an early age, family commitment and exemplarity on social networks are all avenues to explore. Will summer 2025 finally mark a turning point in our way of enjoying the sun? The answer, at the crossroads of reason and pleasure, is still to be built collectively. Until then, each protective gesture counts, for much more than a summer.
As the long -awaited vacation approaches, vigilance stands out as the Best ally of summer pleasure. Exposing the sun intelligently does not mean giving up having fun or enjoying, but rather reinventing your relationship to the summer to combine vitality, well-being and security. The real challenge for this summer could well be to protect your skin while fully saving every moment under the sun.
