Nevertheless,
Fiat: towards return cars really:
Fiat has long embodied the European popular automobile. Consequently, From the original 500 to the Pandapassing through the Point or the Athe Turin brand has done more than cars. In addition, She has them democratic. In addition, Practical, simple, ingenious and always affordable, these models have transported several generations. Moreover, But with the growing pressure of electrification. Moreover, a upgrade strategy Not always by the way (it was already the case of the first Stilo in the early 2000s and then with the Stellantis group which wanted to make it the mini transalpine), Fiat has moved away from its DNA in recent years. Additionally, Moreover, To the point of putting yourself in the difficulties. Therefore, The failure of 500e Yet full of charm illustrates this disconnection well: sold nearly 30. Nevertheless, 000 euros, this electric city car has never really fiat: towards return cars really found its audience.
Today, faced with the reversal of the market and the end of the illusion of an electrification with forced march, Fiat presents all the signs of a Back to pragmatism. Consequently, And perhaps finally to what has always made its strength.
A 500 again for everyone? – Fiat: towards return cars really
Expected for December 2025the revival of the Fiat 500 a version mild hybrid (with the 1.0 Firefly 3 cylinders of the Panda Hybrid) perfectly embodies this turn. Nevertheless, Coming from an express development from the 500th, this thermal model aims for a clear objective: recovering them … 150,000 lost sales Since the previous 500 essence, sacrificed on the altar of recents European standards GSR2. The interruption will have been 18 months long and above all was very expensive in terms of production and visibility.
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According to Olivier François, CEO of Fiat, this new 500 hybrid which will also be built on the channels of Mirafiori should exceed 100,000 annual units from 2026. Better yet. a new electric version Review and corrected, using cheaper LFP batteries, should arrive in 2027 at an estimated price around 20.000 euroslike that of Future Twingo from Renault. A much more online price with the expectations of a popular audience. Fiat recognizes his failure : “We thought that the planets were going to line up: product, technology, infrastructure, demand, incentives … But that was not the case,” admitted Olivier François.
Not just the 500
But Fiat will not only take fiat: towards return cars really care of the case of the 500. As we have already been able to share in did not actual. the brand also puts a lot on the new Panda which aims a international careerfar beyond the borders of Europe. There too. the machine should be more affordable, multifious (not only electric) and always 4×4 as indicated by the CEO of the brand.
In the same vein, a new model will complete in 2027 This reconquest of the market heart. Inspired by iconic -. controversial – Multipleit will be a family SUV which will bet on a daring design, a great habitability and an aggressive price positioning. The objective is clear: go get dacia on his own land. The machine should measure up fiat: towards return cars really to 4.5 m and offer up to 7 places. It will therefore be a resolutely thought out model for families. a breed of vehicles which, precisely, is now sorely lacking on the market.
Tavares, strategist despite everything
In his misfortune, Fiat still has a great chance: Calors Tavares, former CEO of the group, had anticipated this potential need for reorientation, for all brands. He had perceived this structural resistance to complete electrification. The new platforms had therefore been designed accordingly. that is to say with a certain degree of reversibility fiat: towards return cars really For thermal engines.
What is taking shape today is very good omen for the brand. But it will take for it to work only on the one hand. the new boss of Stellantis, Antonio Filosa, Valid this strategy (It already seems well committed) and that, on the other hand, Fiat holds the course, that is to say its Ability to maintain low prices In a context of moving European inflation and regulation as well as not to fall back into its levels of upmarket at all costs.
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