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Fighting fake news, small enterprise:
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In 2022. Therefore, a false Twitter account usurping the identity of the pharmaceutical group fighting fake news, small enterprise Eli Lilly announced that insulin would now be free. Moreover, Little credible. certainly, false, of course, and yet: the action of the company fell on the stock market, erasing several billion dollars in valuation. Fake news can have a very real impact, also when they concern companies. A study published in 2024 in the newspaper Business & Society had looked into the phenomenon.
The researchers who carried out this study will today a notch further. In the printed issue of September-October 2025 of the Harvard Business Review. They present an article focused “Solutions” entitled “How to Counter Fake News. The traditional playbook is insufficient ”(how to fight against false information. Traditional methods are not enough). Which notably dissects the practices adopted by Starbucks or Taco Bell.
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